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How to Use Google Images to Generate Online Sales Before Your Competitors Intertwine

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What if the biggest source of your SEO traffic did not come from the first page of Google?

At least not the first page exactly .

Imagine that there was some kind of backdoor that could lead to a good amount of organic traffic.

This is also a completely legal backdoor for search engines, so there is no chance you will be penalized.

And if you support yourself properly, this organic traffic can naturally turn into a sale for your e-commerce site.

If this situation were to exist, it could change the SEO landscape for a while.

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It may surprise you then to learn that our example of an imaginary backdoor already exists.

Because with some of the recent changes in the way Google allows image searches, the home page has become a bit bigger.

I want to show you what has changed, and then give you some quick hacks that can help you generate more e-commerce sales by focusing on optimizing searches. Google images.

The new and improved Google image search

Google's image search has been an unshakable feature of the search engine since 2001 when searches for Jennifer Lopez's Versace Green Dress broke the Internet.

Since then, the service has been improved in stages and integrated into a massive library of images.

The best guess is that Google has indexed about one trillion images so far, and it's probably on the conservative side.

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So, in February 2018, when Google and Getty Images announced that they were going to associate, it turned their heads.

The reason given in the press release was that this change was intended to provide a better experience for both Google users and creators of visual content.

And according to a tweet from Danny Sullivan of Google, this was also part of Google's broader effort to connect search users to useful websites.

<img src="" alt=" search google link tweet" class = "alignnone full-size wp-image-37570 "/>

This sounds a lot like a normal speech on the surface.

And as most of the media coverage of this change was centered on the fact that Google had removed the "show image" option with this update, it was easy to miss real change here.

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To make the waters even more muddy, Danny tweeted later that this particular change was part of a settlement with Getty Images.

So, he further reinforced the idea that this change was just another ordinary Thursday for Google.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" search google link google image tweet "class =" alignnone full-size wp-image-37571 "/> <img src="" alt=" search google link google image tweet" class = "alignnone size-full wp- image-37571 "/>

But when you look a little deeper into what really changed, this transition has a bigger impact than you might think at first glance.

Because it seems that removing the option "View image" and replace it with "Visit" is just intended to annoy the desperate students, it's actually a change in the way we search through images.

Or, to put it more clearly, this means that you can now try to rank for the first page of Google image search to get organic traffic.

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One of the least advertised statistics of recent years is that 72% of search engine users are looking for images before making a purchase.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" visual search frequency "class =" full-size alignnone wp-image-37572 "/> <img src="" alt=" visual search frequency" class = "full-size alignnone wp-image-37572" />

This means that when someone accesses your site via a search engine, there is a good chance that his search started with Google images.

Prior to these changes, websites were generally not in the spotlight.

The turmoil surrounding the removal of the View Image option seems to indicate that most users are looking for images to be used for other purposes.

But now, if someone wants to download or save an image, he has to click on the website.

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That means you have the opportunity to sell them now, whereas previously they would never see your mark.

So, in a way, Google created a new and improved channel for customer acquisition that flew completely under the radar.

Let me show you an example of how this might work.

Let's say you're looking for a pair of binoculars for hiking this summer.

Looking for binoculars, then decide you prefer to find a more compact set.

Here is the "home page" of your search in Google.

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<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" binoculars google search for images "class =" full-size alignnone wp-image-37573 "/> <img src="" alt=" binoculars google search for images" class = "alignnone size -pleine wp-image-37573 "/>

None of this is marked, there are no ads, and it's pretty simple to navigate and find a set of binoculars that meets your needs.

If you click on an image, a window will expand and display a larger version of the image.

You will also see an option to visit, save, view saved or share.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" Generate traffic from google image search with the visit button "class =" alignnone size-full wp-image-37574 "/> <img src="" alt=" Generate traffic from google image search with the button "class =" alignnone full-size wp-image-37574 "/>

If a user decides to visit this site, he will have generated traffic via a Google image search.

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And as they are in the mood to buy, your best bet is to have those pictures attached to a product page like this one.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" binoculars nikon product page "class =" alignnone full-size wp-image-37575 "/> <img src="" alt=" binoculars nikon product page" class = "alignnone full-size wp-image- 37575 "/>

At this point, I want to point out that it is technically the "highest ranked" image on Google.

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This is on a site for the B & H Photo Video brand, and very clearly linked to a product page.

So, without knowing the current statistics of this site and this page, I would say that there is a good chance that more than a turnover has closed on the way that I showed you.

But the interesting aspect here is that this page is not on the current Google home page.

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<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" binoculars not on the first page "class =" full-size alignnone wp-image-37576 "/> <img src="" alt=" binoculars not on the first page" class = "alignnone size-full wp- image-37576 "/>

This is not in sponsored commercials, nor in competition with Amazon or in the rankings below.

In fact, I have browsed and have not even found this site in the first 10 pages of Google's search results.

So it's even more incredible that this picture is at the peak of an image search, and it clearly shows an opportunity for more brands to do the same thing.

All the more so that it was only during my second visit that Google put sponsored ads in my image results:

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" the binoculars appear on the second search image "class =" full-size alignnone wp-image-37577 "/> <img src="" alt=" the binoculars appear on the second search of the image. image "class =" full-size alignnone wp-image-37577 "/>

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With this new visit-oriented search system, Google has created a backdoor allowing small brands to sell with organic traffic, despite some very solid research results.

E-commerce marketers now have a viable window to create a new and improved channel for generating sales.

By focusing on the SEO of images on your product pages, you can now rely on an image search that can generate more revenue for your business.

So for the rest of this article, I want to share some quick hacks that you can begin to implement on your images in order to capitalize on this development.

Hack # 1: Optimize file names and alt tags

When Google crawls your site, it's based on your site's code to tell you if pages on your pages contribute to the overall value of the page.

So, when you optimize your images for SEO, the first thing to do is to make sure that the products in your site contain descriptive file names and alt tags.

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Here is a relatively simple example of a descriptive or non-descriptive file name.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" corgi puppies file name "class =" alignnone full-size wp-image-36329 "/> <img src="" alt=" corgi puppies file name" class = "alignnone full-size wp-image- 36329 "/>

If Google was to crawl your site and see a series of numbers followed by .jpg, all it can say is that there is an image.

But with the keywords corgi, puppies, adoption and NYC added, Google can accurately assess the content of the image and classify it accordingly.

This is also part of ensuring that your image will appear in a Google image search to get started.

From there, the next part of your image that you will need to optimize is your alt tag.

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Like your file name, alt tags tell Google what your image contains.

Each alt text is embedded in the HTML code of your website so that when Google crawls your site, it can "see" the image.

Here is an example from the previous page of the binoculars:

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" binoculars nikon alt tag "class =" alignnone full-size wp-image-37578 "/> <img src="" alt=" nikon binoculars alt tag" class = "alignnone full-size wp-image-37578" />

Note that the alt tag, in this case, is the same as the product title.

It contains the keyword "binoculars", and is an accurate description of the true content of the image.

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This is a fairly simple text that will once again make all the difference on a search engine results page.

And thankfully, it's incredibly easy to set your alt tags and change your file name if you've built your site on WordPress.

When downloading an image, simply select this image to view this menu:

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" filenames in wordpress "class =" alignnone full-size wp-image-37579 "/> <img src="" alt=" filenames in wordpress" class = "alignnone full-size wp-image- 37579 "/>

From there, you can change your file name and alt text appropriately.

This will position your images so that when Google crawls your site, it can potentially rank you in its search for images.

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Without these simple elements, you will have a hard time sorting out at all.

But image-based SEO that will really help you stand out requires investing in more complex techniques, such as using images submitted by users.

Hack # 2: Using Unique Images

You may think that this point goes without saying, but the extensive and repetitive use of stock photography online would seem to say the opposite.

The creation and use of relevant images will ultimately help you attract a Google image search user and convince them to click on your site.

For example, if you were to look for a lawyer in your area online to see something like this:

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" lawyers google search for images "class =" alignnone full-size wp-image-37580 "/> <img src="" alt=" google's lawyer search for images" class = "alignnone size -pleine wp-image-37580 "/>

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Chances are you do not click on this image.

So if in doubt, use a relevant and interesting image for each page of your site, and especially for your product pages.

Even if you have to invest in a professional photographer, the effort and the money can be worth it.

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The last thing you want is that someone passes your site because your image is not the most relevant to your search.

Hack # 3: Leveraging Images Submitted by Users

The average surfer is quite skeptical, me included.

That is why so many brands are now turning to social proof as a way to improve public engagement and boost sales on their e-commerce sites.

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But how can social proof help you reach the pinnacle of Google's search for images?

The answer lies in the strategic use of user-generated social proof image content on your site.


Social proof is one of the best ways to increase trust in your brand and improve conversions.

Typically, this type of evidence comes in the form of testimonials or case studies that brands use in various ways on their site.

But given that our current social networks are image-based, we now see a large amount of social proof content generated by users in the form of images.

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<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" instagram of water canned "class =" full size alignnone wp-image-37581 "/> <img src="" alt=" instagram of water canned" class = " alignnone size-full wp-image-37581 "/>

Sites like Instagram and Snapchat have changed the way we interact with images and can now improve the way you optimize the SEO of your images.

The result means you can start looking for user-generated content just by interacting with your audience on social networks and encouraging it.

The key to these images is that they must be sincere and truly user-generated.

You must also make sure to integrate your user-generated images on the right page.

And of course, you must make sure that you legally use the images that you end up placing on your site.

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But once you have all your ducks in a row, a good idea is to implement your user-generated images on your product pages.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" Vanity Planet "class =" full-size alignnone wp-image-37582 "/> <img src="" alt=" Vanity Planet" class = "full-size alignnone wp-image-37582" />

As you can see, scrolling the bottom image is composed of images generated by users who used #VPBeauty when publishing on social media.

The company went through these images for the higher quality options that it said had the best side of their brand.

Then, he incorporated these images on their product pages to provide immediate social proof when a visitor sees them.

And since these images are on your website and can be optimized accordingly, they can rank on a Google image search and potentially bring more traffic to your site.

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Hack # 4: Reduce Your Loading Time

Fast loading images are one of the cornerstones of SEO.

If a user can access your site and quickly upload an image that contributes to their overall experience, Google has ways to see it.

Recent studies have shown that images on websites are usually the most important items that need to be uploaded by a user.

Indeed, the images represent on average more than half of the data of most web pages.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" average bytes per page "class =" full-size alignnone wp-image-37583 "/> <img src="" alt=" medium bytes per page" class = "full-size alignnone wp-image-37583" />

Thus, when you optimize the page of your product, there is a good chance that the image you use will slow down your site.

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And as bounce rates tend to increase rapidly with longer load times, Google considers image size as an important SEO factor.

This means that to rank your images on the first page or on an image search, you need to find a way to create a smaller image.

This is where image compression comes in.

Image compression is the practice of taking a large, bulky image file and effectively reducing it to a fraction of its size.

When there is less to load, your site loads faster.

In general, image compression can yield results like this:

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<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" uncompressed uncompressed picture of the man kissing the dog "class =" full-size alignnone wp-image-37584 "/> <img src="" alt=" uncompressed uncompressed image of the l & # 39; man kissing dog "class =" full-size alignnone wp-image-37584 "/>

This image is clear, crisp and pleasant to look at.

If I did not tell you that it was a compressed image, you probably would not have guessed it.

But look what happens when you take this same image and compress it even more:

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" Fuzzy compressed image of human embracing dog "class =" full-size alignnone wp-image-37585 "/> <img src="" alt=" Fuzzy compressed image of human embracing the dog "class =" alignnone full-size wp-image-37585 "/>

The colors are going bad, the lighting is bad and the picture is hard to look at.

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This is the darkest side of what can happen if you compress too much.

There is not much difference in size between these two photos.

The first is about 350 KB, and the second about 70 KB.

And when you compare that to a photo that can hold thousands of KB, you start to see how much it improves your load time.

So compressing images is an act of balancing.

Go too far, and you get a bad picture.

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Do not go far enough, and you completely undermine your SEO efforts.

But how can you easily optimize your photos so that they load faster and rank higher?

To begin, I recommend testing the speed of your site with the help of Google PageSpeed ​​Insights.

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<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" pagespeed insights 2018 "class =" full-size alignnone wp-image-37586 "/> <img src="" alt=" pagespeed ideas 2018" class = "full-size alignnone wp-image-37586" />

This will allow you to methodically insert the URLs of your product pages to test the speed of loading.

If you see less than optimal results, PageSpeed ​​Insights will tell you which items will improve the loading speed of your site.

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If you see the option Optimize Images you can click the drop-down menu below to see what needs to be fixed.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" optimization suggestion images "class =" alignnone full-size wp-image-37587 "/>

<img src="" alt=" optimization suggestion images" class = "alignnone full-size wp-image-37587 "/>

PageSpeed ​​Insights will tell you which file (s) need to be compressed, as well as the size of the reduction it needs.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" optimize image via pagespeed "class =" full-size alignnone wp-image-37588 "/> <img src="" alt=" optimize image via pagespeed" class = "alignnone size -pleine wp-image-37588 "/>

Once you have determined which files need to be compressed, I recommend using a site like JPEGMini to help you complete the task in a few clicks.

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Other options are TinyJPG or ImageOptim (Mac only). Choose a lossless compression so you do not lose the quality of the image.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" compression jpegmini "class =" full-size alignnone wp-image-37596 "/>

<img src="" alt=" compression jpegmini" class = "full-size alignnone wp-image-37596" / >

As you can see, there is probably no noticeable difference in the quality of these images to the naked eye.

But in the case of Google, there would be a clear difference between the original file and the resulting compression, more than three times smaller.

This can dramatically increase your load time and even place you below the bar recommended by PageSpeed ​​Insights.

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All you have to do is upload your photo in a few clicks.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" jpegmini compressor "class =" full-size alignnone wp-image-37589 "/> <img src="" alt=" compressor jpegmini" class = "full-size alignnone wp-image-37589" />

Then let their system work its magic.

You will have a compressed file indistinguishable from the original, much smaller.

In one case, a mark had allowed its site loading speed to drop to abyssal levels in a way that began to make traffic.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" crap bed traffic "class =" full-size alignnone wp-image-37590 "/> <img src="" alt=" crap bed traffic" class = "full-size alignnone wp-image- 37590 "/>

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It even got to the point where PageSpeed ​​Insights showed a null score for its optimization.

In a large-scale effort to combat this, he revised his image sizes and compressed the size of his web pages as much as possible.

As a result, he experienced a return to "normal" traffic levels.

<img src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="" alt=" thumbs up traffic "class =" alignnone full-size wp-image-37591 "/> <img src="" alt=" thumbs up traffic" class = "full-size alignnone wp-image-37591" />

This is a clear signal that the size of the image is important when it comes to your SEO.

If you let your images slow down your site, you run the risk of refusing your users and decreasing the chances of selling.

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And if your image is too big, it is very likely that Google will rank it over another image in its search for image.

So, if you want to boost your online sales with image search, it is highly recommended to start implementing compressed and crisp images on your product pages.

This will increase the chances of organic traffic and could help you out of the competition.


Google's image search has come a long way since 2001, and it seems like the ride is not over.

With its new partnership with Getty Images, the way we search and use images on Google seems to have changed in favor of the brand that gets there first.

Sites that do not even rank on the first few pages of Google may still have a chance to fight if their images are optimized and rank well.

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And since the majority of cybercommerce browsers images before buying, this development has clear implications for online sellers.

So, to help you put your brand apart, you need to optimize your SEO images before your competitors hang on to it.

Start by making sure your alt tags and file names are optimized so that Google can "read" your images appropriately.

And of course, make sure that the images you use are both relevant to your search and interesting enough to prompt the user to click.

Then, start leveraging your presence on social networks to create a user-generated content pool.

These images will provide social evidence and will allow you to optimize even more images for SEO.

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And finally, take steps to ensure that large image files do not have a negative impact on the loading time of your site.

If you approach your images correctly, you will further optimize your site for Google's image search and put your SEO in a better position.

Did your brand see any traffic from Google's image search? What worked for you?