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How to use long-tail keywords to build your short-tail rankings

If you have a relatively new or low authority website, you know how difficult it can be to categorize it for high-volume, short-tail keyword phrases. Heck, no matter what competitive keyword can pose a challenge, even for well established sites.

I often hear experts talking about going to meet the ripe fruit of keywords. "Forget the short tail," they say.

I agree that attacking the fruits at hand is a good strategy, but not at the expense of these highly competitive phrases that will generate significant traffic to your site. On the contrary, it is this fruit at hand that opens the way to the rankings for these more competitive phrases.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.

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