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How Translation Can Help Small Businesses

Today 's businesses, no matter how small, are addressing a multi – ethnic market. It does not matter where they are. Consumers who speak multiple languages ​​will use their products or services.

Selling in other languages, although intimidating at first, is a distinct advantage. This is one of the key elements of business growth. Commercial translation services give very positive results by encouraging customers speaking non – English languages ​​to appreciate and attend products from other countries.

The management scenario of today requires that the language barrier be filled. Take for example the company in the UK. Research has shown that about three-quarters of Britons are not able to speak a foreign language well enough to conduct a basic conversation. This hinders their ability to negotiate agreements or sell their product. According to a survey, the UK loses about £ 48 billion a year because of its inability (or hesitation) to speak other languages ​​than English.

Invert your thought

Many small and medium-sized business owners believe that translation is an additional cost. If that is your way of thinking, it will be harder to compete with other companies who appreciate the major role that languages ​​play in the current business arena. Forward-thinking business owners think that language is an important investment. In addition, you must reverse your thinking that everyone speaks English and that it is difficult to compete with native speakers.

The results of a study by Common Sense Advisory show that 56.2% of consumers place more importance on the learning of a product described in their own language than the price of the product.


The process of translating your website and other product information into another language is called localization, which is a more complex method of linguistic translation.

It is not possible to prevent foreign customers from meeting your product once you have a website. Even if the majority of your customers live in your country, there are chances that people of different nationalities can see your products. Given this possibility, it is easier for them to get to know your product when the information is in a language that they understand.

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<p> Localization offers many benefits to companies that are on the verge of becoming international. </p>
<h3> 1. New Income Options </h3>
<p> At the present time, entrepreneurs operate their business globally because it allows them to access a larger customer base. If the service or product enjoys wider acceptance, you also benefit from increased revenue from your new customers and domestic customers. When you locate your income potential gets a necessary boost. </p>
<h3> 2. Have a competitive advantage </h3>
<p> You get a competitive advantage if your competition is not yet localized. But if they are in front of you on this point, you will be left behind if you do not locate. Maintaining and selling to a wider customer base in their own language is a powerful business strategy. The customer's language is what matters, not your own language. </p>
<h3> 3. A better and stronger local and international presence </h3>
<p> When your website is available in other languages, your home consumer base will have the potential to increase. The United States has a multicultural society and not everyone speaks English. Providing a website with information in other languages ​​will make you love consumers who can better understand your products and services. Your international consumers will thank you for informing them of what you offer in the language they speak. This is an effective way to increase customer and customer loyalty. </p>
<h3> 4. Improved communication with global consumers </h3>
<p> Customer support for international customers could prove to be more expensive than expected. If you invest in preparing your website for international customers, customer support costs will be lower as your product information and marketing efforts become more localized. You will speak effectively to your foreign consumers in their own language. You give them an exceptional customer experience because they better understand your product. </p>
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Professional translators will not make mistakes when translating your website and any relevant information, so you will avoid cultural gaffes. The location of your site gives the general impression that you care about your local consumers and that you welcome them. Localization does not just mean translating written content. It is to adapt the site to local preferences. Localization requires that the units of measurement conform to what the premises use. It also changes the currency, date and time formats. It may be necessary to change images, fonts and colors to conform to local beliefs, customs and traditions.

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<h3> 5. Effective Penetration of the Market </h3>
<p> You will have a clear advantage over companies that have not yet been located. You do not have to spend a lot to penetrate your target market because you can speak to them in their own language, which facilitates the knowledge of your products to consumers. Entering new markets takes time, effort and money. With localization, you can open new markets, explore and develop them faster, with greater efficiency and lower costs. </p>
<h3> 6. Minimizing bad communications </h3>
<p> You minimize or avoid communication errors because you use the local language of your target market. You also follow the regulations of the target country by speaking their official language. With localization, all written documents, such as agreements for the use of products, contracts, contracts of use, product information and marketing materials will be translated into the local language, reducing thus the responsibility. </p>
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The violation of copyright is also reduced. When they are written in the local language, citizens are legally bound to obey them.

Even if a small business does not do e-commerce, there is always a need for localization. Most online shoppers do research before making a purchase. If your website locate you increases the chances of consumers visiting your store because they have found the products or services that they are looking for. It's always a matter of providing your customers with a good shopping experience, because your online presentation contributes to their decision to visit your store to make a purchase.

Take Away Sale

Treat the translation and localization of your website as an investment. It's a business strategy that offers many benefits to small businesses. This allows you to compete in the global arena. You explore and develop new markets, which will increase your income and help your business grow. It's a direct approach to reaching international consumers. The main point is to work with experienced translators who are experts in your particular business niche. Speak the language of your global customers so that you and your products gain their trust.