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Icelandic singer Björk accepts Bitcoin for his new album, rewards buyers with cryptocurrency

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Björk encourages his fans to buy his upcoming album with crypto-currencies, giving them the chance to win rewards too.

The ninth album of the Icelandic Icon of the Vanguard, Utopia is expected to come out on November 24. Teaming up with Blockpool, a London-based blockchain B2B framework, Björk has authorized four different digital currencies to buy his album, the Times reports. This includes bitcoin, litecoin, dashcoin and audiocoin.

Those who pre-order his album on his website or on the One Little Indian label from Björk will receive 100 AudioCoins. These can then be converted to other cryptocurrencies. At the time of writing, this represents just over $ 0.25. The reward will be deposited in an electronic purse created for them by Blockpool. It's also possible that fans will be rewarded with more audiocoins by sharing links to Björk's music and products on social networks.

According to Blockpool, current streaming services are failing to provide artists with fair revenues, stating that "decentralized music rewards fans and performers at the same time."

With the use of blockchain, artists will receive payment from fans at the same time that fans will receive music on their computers. By cutting the middle, the artists do not have to worry about seeing a break in the album sales.

This Björk initiative marks a milestone for a great artist who has supported the use of digital currencies in recent years. In October 2015, Grammy-winning singer, songwriter and producer Imogen Heap released her Tiny Human song on a smart contract. Starting blockchain Ujo Music worked with Heap on the project. Heap fans were able to pay for his single with ether.

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Last October, while attending the Oslo Innovation Week, Mr. Heap explained that it was time for the industry to reinvent the way whose people discover the new content and how the creators are paid. According to her, the blockchain presents the solution to many problems related to the music industry.

According to Kevin Bacon, CEO of Blockpool, while people have already done things involving crypto-currencies and artists, it's the first time that it's done on this scale by an actor major.

Music Ally reports Bacon saying:

While it's interesting to see how the cryptographic community reacts to this, Utopia is also a gateway for people to enter crypto for the first time. Björk is the best artist in the world that you can imagine doing.

Picture of björk guðmundsdóttir.