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Identity at its moment, but most of the martech is not ready

Have you noticed anything different about LUMAscape lately? Recently, the imposing cluster of logos representing the landscape of marketing technologies has been a little more dense. Nestled in the DMP (Data Management Platform) category, and to the right of the increasingly mediated grouping of the client data platform (CDP), lies a new class of martech: identity.

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And it's high time.

[Read the full article on MarTech Today.]


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Mike Sands is the CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped launch the company's IPO at the IPO and then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner in their Private Equity team. Mike has also held senior positions at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named "Marketer of the Next Generation" by Brandweek magazine. Mike holds a Bachelor's degree in Communication Science from Northwestern University and a Masters in Management from the J.L. Kellogg School of Management.