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In the news: More Google technology breakthroughs, Salesfloor target small business

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As small businesses continue to integrate more technology into their businesses, new trends are emerging. This week, Google launched Shopping Actions to increase sales of online retailers, and Salesfloor also announced a new platform for small retailers.

On the point of sale, TrueRating and Poynt have joined forces to bring the physical and digital world closer together. And BarDog gives bars and restaurants a better way to keep track of their morale.

These are just a few of the products and services highlighted this week. You can take a look at the rest of this week's news and information on small businesses.



Trends in the Retail Trade

Google launches a shopping tool to increase sales of online retailers

Google (NASDAQ: GOOGL) announced a program called Shopping Actions for Retailers, which it says has resulted in a 30% increase in the size of their customer's basket. Google Shopping Actions Through this program, consumers can make voice shopping and purchase a universal shopping cart when they shop on platforms and devices.

Salesfloor launches a platform for small independent retail stores

Salesfloor has launched a new version of its application for small and medium size retailers to connect stores and customers. The app collects them using email, social media, email applications, text messaging and online storefronts.

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BarDog Launches New Mobile App for Liquor Inventory for Restaurants and Pubs

One of the challenges of running a bar is the completion of an inventory. This is because the inventory is fluid (pun intended) and very difficult to follow if you are not at the top of things. BarDog Technologies' new alcoholic beverage inventory app seeks to simplify the process by matching the contents of your shelf directly to the app, making tracking easier.

Employment

15% of Americans work side by side to start their own business

There are more and more Americans who are busy today, at no time in the last 20 years. But why are we working so hard? Side Hustle Stats A new CreditLoan.com survey of nearly 1,000 Americans who are currently working a side diversion found the main motivator is money. That it is a secondary activity or a second job, 65.

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Las Vegas is the city where baby boomers look for work in small businesses

If you think the benefit your small business needs can be found by hiring a millennium, think again. You can find more experience right on the ship. You can find it with Baby Boomers. And Indeed.com says that baby boomers are actively looking to work for a small business across the country. Indeed browsed his site for job listings and user profiles to find the best cities in the United States

Management

How did a small business enter into a deal with the New York Yankees?

If you are a small, trendy company, obtaining a big promotional contract can seem like a long-term endeavor. However, that's exactly what Retro Fitness has done. The growing fitness franchise recently won a multi-year partnership as the official fitness center of the New York Yankees.

Marketing Tips

45% of small businesses use pay-per-click advertising, according to a survey

Did you know that even if you do not have a website, your small business can benefit from search engine optimization? A new survey conducted by Clutch reveals that only 45% of small businesses run pay-per-click campaigns. And when they do, 86% of them match it with SEO.

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MailChimp Launches GDPR Compliance Tools for Small Business

The launch of MailChimp's new tools for compliance with the General Data Protection Regulation (GDPR) will make your life easier when dealing with individuals or companies in Europe. The GDPR rules apply to organizations established in the European Union as well as to companies that have customers and contacts in this country.

Sales

New Shippo Tracking Pages feature allows you to update clients on their packages

The launch of Tracking Pages by Shippo will allow e-commerce retailers to provide personalized tracking notifications to their customers. Post-purchase communication has become an essential component of e-commerce.

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Introducing Service Cloud Essentials: Bringing the # 1 Support Solution to Small Business Anywhere

Ask a small business what is important for growth, and it will probably tell you that it connects with its customers. That's why, at last fall's Dreamforce, we launched Sales Cloud Essentials, a smart and easy-to-use sales app for small businesses, based on the world's No.1 CRM platform.

Small advertising projector

Spotlight: Gym Kidz, Inc. offers gymnastics classes for all children

Children and aspiring beginner athletes need a special environment to flourish. For example, Gym Kidz, Inc. was created specifically to give children and budding gymnasts a safe and fun place to learn and practice. With a passionate owner, dedicated coaches and a loyal customer base, the brand has grown from a simple dream to a multi-site business.

Small Business Operations

New eBay AR feature finds the seller the right size box for a shipment

The new augmented reality feature (AR) of eBay (NASDAQ: EBAY) will allow sellers to choose the best USPS fare box for shipping items to their customers. EBay Enhanced Reality Box Feature With this new tool, eBay sellers can virtually see if the item fits into any USPS Flat Rate shipping box and get the calculation in. real time shipping costs.

Social Networks

Small businesses can now be uploaded to YouTube right from their desk

If your small business wants to stream live to YouTube, you can now stream live feeds without using encoders or additional software on your desktop with the help of Chrome. YouTube has announced the new feature on the official YouTube Creator blog. YouTube makes live streaming easier The live stream process has been streamlined in a few clicks, according to YouTube.

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90% who use mobile social media apps check Facebook every day, so traders take note

By polling smartphone users to understand how they use social media, a recent survey reveals that nearly 90% use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second with 49%. Meanwhile, 48% of smartphone users said they use YouTube every day, 32% for Snapchat and 31% for Twitter.

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Startup

This small Native American company has just made history in the construction industry

Entrepreneurs should never be afraid to be the first to try something different or to tackle problems of a different direction. Tonto Rock Products LLC has made it a success as the first Disadvantaged Aboriginal Business (DBE) company to be certified for Sand and Gravel Manufacturing.

Taxes

IRS identifies the 12 major tax scams for 2018

The IRS released its annual compilation of "Dirty Dozen" for 2018 highlighting the most common scams to which taxpayers will likely face in the approach of the tax season. In announcing the list for 2018, the IRS strongly encourages taxpayers to remain vigilant not only during the tax season, but throughout the year.

Technological Trends

Mondly AR Tool facilitates the learning of other languages ​​for businesses

If you want to learn a new language for your small business projects, a new Mondly app is looking to make things easier using Augmented Reality (AR). Here is an overview of how the new MondlyAR works. Mondly Augmented Reality App Lessons Mondly says that its new language learning application is the first to be powered by AR and chatbots with voice recognition.

Photo via Shutterstock


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