Social media platforms seem quite simple in concept and design. Social media platforms merge newsgroups, video sharing, blogs, and IM programs into one giant package. Members of social media sites become able to communicate and interact effectively with each other through all the features available on the site.
While social media will surely remain simple in their design and the different platforms will not depart from their current usability, social media sites must change according to the needs of members. Technological progress and customer preferences are changing. Trends in social media emerge accordingly. A look towards the horizon of 2018 reveals a host of trends that will soon emerge.
The short-term arrival of ephemeral content
Snapchat played a huge role in the growth of ephemeral content, a type of content that seems to totally defeat the traditional wisdom of content. Ephemeral content refers to content that remains only available for a short duration of, for example, 24 hours. Such content is often shared quickly because it will not be available very long. Consider these messages as a form of "emergency marketing" that speeds up the promotional process. The Generation Z crowd seems to react well to this type of content.
In the coming years, Generation Z could become the first generation to become the most social media dependent for communications and social interactions. Anything and anything that clicks with Generation Z is sure to be built into social media platforms. The platforms will not be able to survive without the constant membership and participation of Generation Z.