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Instagram deploys new messaging features for enterprise profiles, extends action buttons to other third-party applications

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Instagram launches new ways for businesses to interact with their subscribers and expands the reservation and payment function that it began testing last week.

Now corporate-oriented messages appear in the company's main profile direct inbox, relative to the pending folder, and businesses can filter their conversations to better manage their messages.

Instagram says it will also test quick answers in the coming weeks, giving companies the ability to craft messages that can be sent in response to frequently asked questions.

Instagram also expands the booking and payment functionality for business profiles that it began testing last week. Now, a number of third-party applications have access to "action buttons" that allow users to make reservations, buy tickets, run a restaurant order or book a reservation. service without leaving Instagram.

"Take HomeState for example, a popular restaurant in Texas, they partnered with ChowNow to use the" Start Order "button – allowing their customers to order their signature tacos directly from their Instagram profile," wrote Instagram . Blog.

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Currently, the action buttons are available for the following third-party applications:

  • Acuity.
  • Atom Tickets.
  • Booksy.
  • ChowNow.
  • Eatstreet.
  • Eventbrite.
  • Fandango.
  • GrubHub.
  • MyTime.
  • OpenTable.
  • Reserve.
  • Restorando.
  • Resy.
  • Seven pieces.
  • StyleSeat.
  • Tock.
  • Yelp Reservations

Instagram indicates that it will soon bring action buttons to more apps, including Appointy, Genbook, TheFork, Mindbody, Schedulicity, SetMore, Shedul and Vagaro.

Eventbrite, the online management and ticketing platform, has published an announcement on the new action buttons, confirming that the "Get Tickets" button of Instagram is now available for the 25 million companies that use Eventbrite.

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About the author

Amy Gesenhues is the general reporter for Third Door Media, covering the latest news and updates for land and search engine marketing. From 2009 to 2012, she was an award-winning columnist for a number of dailies in New York, Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more articles from Amy.


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