Small businesses spend more on social media. And Instagram is the platform where companies increase their spending on social media services the most.
Fiverr 2017 Social Media Trends
According to a recent study by Fiverr on the concert economy market, Instagram-related concert spending has more than quadrupled since the beginning of 2017. This is by far the biggest leap of main platforms. Fiverr found that spending on Twitter-related programming has tripled in the past year, while Facebook spending has more than doubled.
For small businesses that plan to distribute their marketing budgets, these data indicate that Instagram is a worthy platform for investment. There are a number of reasons why small businesses – especially those that rely heavily on powerful visuals – should devote a larger share of their budget on social media to the popular photo-sharing application.
The head of Fiverr's social media category, Whit Walker, explained in a company blog: "In addition to being a content-rich platform, Instagram is also permanent and concrete in terms of duration of content life and analysis generated. while being more discoverable. Given the stylish user interface of Instagram, the extensive use of hashtags on the platform and its Stories feature, it's easier for brands to track, find their niche , to discover the influencers, etc. "
But it's important to note that Instagram is not the only platform to experience significant growth in investments. Entrepreneurs have increased their social media purchases over Fiverr by 91% in 2017. So it's clear that many small businesses are seeing the value of working with freelancers and entrepreneurs who can focus solely on social media and even on specific platforms.
If you are looking to increase your presence and impact on social media over the next year, you might consider spending money on a professional or freelancer to help you develop an official strategy. Whether you choose to focus on Instagram or another platform, even a small investment in your social media plan can help you keep up or even stand out from all the other companies that are trying to do the same.
Fiverr also created an infographic with even more of his findings on corporate and social media gaming purchases. Check out the entire chart below.
Photo via Shutterstock