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Instagram tests its version of the retweet but through stories

The most egregious omission from Instagram is the ability for a person to reshape the message of someone else with everyone that she follows to the Twitter page and the Facebook share buttons. But that's starting to change.

Instagram has begun testing a way to share the public message of someone else with its own subscribers via Stories, said Wednesday an Instagram spokeswoman, confirming the previous report from TechCrunch.

According to TechCrunch, people can share the public message of someone else appearing in their main stream to their own story by pressing the existing sharing button that is used to share the message with people. friends via the direct messaging function of Instagram. A new option allows users to add the post to their story so that everyone who follows them can see the message when they consult their article within 24 hours of adding the post. People can tap the post forwarded to see the original version.

According to the spokesperson, Instagram will not notify anyone when someone will redirect his public message into a story, but people can prevent others from sharing their posts with Stories by disabling the option in the settings embedded Instagram.

During the test, Instagram will count resale impressions only when users click on the posted post to view the original version, according to the spokesperson.

If and when Instagram extends the test beyond the low percentage of current users, it could significantly expand the scope of organic publications of brands, publishers and influencers as well as advertisements in the same manner as the retweet of Twitter and Facebook share the buttons already do it.

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And if people are interested in sharing each other's posts on Instagram, this could give businesses the opportunity to use Facebook's photo and video application to retrieve the organic reach that they have. They risk losing on Facebook due to social networks. the most recent change of news feed.

About the author

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has been reporting for Advertising Age, Adweek and Direct Marketing News. Angeleno, born and raised, graduated from the University of New York, currently lives in Los Angeles.

He broke stories on Snapchat's advertising plans, Jason Kilar's attempt at founding CEO of Hulu, to turn to YouTube and assembling the ad-tech battery of Amazon; analyzed YouTube's programming strategy, Facebook's advertising ambitions and increased blocking of ads; and recorded the largest annual event of the VidCon digital video, the BuzzFeed brand video production process and the Snapchat Discover ads charge six months after its launch. He has also developed tools to monitor the early adoption of live applications by brands, compare search patterns from Yahoo and Google, and review the NFL's YouTube and Facebook video strategies.