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Interview with Adrian Rubin, Independent Creative Director, on the Management of an Advertising Creative Business

Freelancing is angry today. However, the stiff competition and lack of freelance experience have led many people to fight to do something out of their careers. Fortunately, we have today the opportunity to have a brief conversation with a successful independent contractor who has experienced what has been done.

We had an insightful interview with Adrian Rubin, an experienced freelance creative director. Adrian Rubin holds a Bachelor degree in Graphic Design, which has led him to get involved in creative work, first as an agency employee. creative, then solo as an independent contractor.

If you are a freelancer – or someone who is considering becoming one – and particularly interested in the world of creative achievement, this interview can offer you valuable insights. Without further ado, here is our interview with Adrian.

Ivan Widjaya (Q): Hello, Adrian! Please, introduce yourself to our audience

Adrian Rubin (A): I call myself Adrian Rubin, independent creative director. Growing up in the small town of Beacon, today I live and work in Brooklyn, New York. Before I moved here, I rented several apartments in Beacon and Manhattan.

Q: Please share with us how you started your career and how it goes so far

A: My career as an independent entrepreneur began when I accepted a position in a creative agency, focused on marketing, design and advertising. As I gained experience, I decided to take the independent route.

Today, my clients come from various backgrounds, including entertainment in the advertising industry. My success is largely determined by my experience and a strong relationship with clients and team members.

Q: What challenges do you regularly face as creative director?

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A: Because of the multifaceted nature of work, there are obviously many challenges to me; This ranges from late payments and technical problems to stricter deadlines. With the experience, knowledge and skills that I have acquired over the years, no challenge seems to me totally insurmountable.

Q: Describe the typical work week of a creative director.

A: Most art directors work in the advertising, entertainment, design, web design and video games industries.

It is expected that the creative director will establish the visual identity of the agency or company that he serves, which involves working in close collaboration with various services, including advertising, marketing and design services. During a typical week, a creative director serves several purposes, including:

  • Development of concepts for promotional and advertising campaigns.
  • Evaluation of Projects from Design to Execution
  • Negotiation with customers and suppliers;
  • Bring the necessary props and amendments to the projects;
  • Supervision of television and film projects and photo shoots
  • Recruitment and Training of Creative Teams
  • Make writes and disconnect projects before they are delivered to the client.

Q: What are your strengths? Tell me?

A: As a creative mind, I am always captivated to find ideas and solutions to everyday problems. In addition to knowledge and experience, it helps to have good communication, management and analytical skills. I often receive compliments from the clients I serve because I pay close attention to details and have learned the importance of listening and understanding their desires.

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Q: When you develop a new product or brand. Where do you start?

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A: As a creative director with a bias towards advertising and design, I have managed various projects, including those that involve the promotion of a brand or new products. When such a project is forwarded, I usually assume the position of project manager. Here, I must study the project closely, before setting up a team that will implement the project and ensure that it is completed satisfactorily and in a timely manner.

Q: How do you keep your team motivated in the face of tight deadlines?

A: I am a bit open minded when it comes to this. I believe that a lot of good things can come out of the staff by celebrating staff success, encouraging work from a distance, setting realistic expectations and creating a positive work environment. Projects with tight deadlines often come with bigger rewards, in such situations the most productive individual gets a mention.

Q: How far are you influenced by the current trends in the industry?

A: The pressure exerted by mainstream media on social media, especially among young people, is already shaping the advertising industry. To encourage fun and organic information sharing, companies can use beautifully crafted animations or other persuasive videos to spread the news on popular video sharing sites like YouTube, Instagram and Vimeo. Agencies can then evaluate the impact of campaigns by analyzing the number of views, sharing and tastes. To avoid competition, take advantage of economies of scale and encourage connected services, I also see a situation where small agencies will come together to form oversized agencies.

Q: How do you offer constructive feedback to your team members?

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A: I often provide productive feedback to team members as a strategy to correct underlying weaknesses and keep members focused. I can describe my comments as polite, positive and hard, but never mean, since I do not want to disorient or discourage my staff members.

Q: What wisdom did you offer to someone who was hoping to become an art director?

A: In the hyper-digital social world of today where many channels compete to attract attention, the creative director remains essential. He or she must plan and oversee the entire creative process and, more importantly, offer advice to team members. Creative directors who aspire to become big in the industry must start by developing a passion for good ideas. Doing things right and having confidence in yourself will help you to have the strength and willingness to accept any job and engage you in its success.

Thank you very much for your time and insight, Adrian!