If you plan to launch a new e-commerce site in 2018 or if you have an existing online store and you plan to transfer it to a more powerful platform, chances are you've considered Magento. It is a well-known content management system (CMS), specifically designed for e-commerce sites.
Huge global brands like Coca-Cola, Ford and Nespresso all have Magento-based online stores. In fact, this CMS is supposed to represent more than a quarter of all ecommerce sites and online stores in the world. So, if you're thinking about choosing Magento, you're in good company.
But Magento has been around for a long time and there has been growth in the market for simpler platforms such as Shopify, Volusion and Big Cartel. Is Magento still the right CMS for e-commerce sites in 2018? Here we look at the benefits of Magento and whether they are still as valuable for modern websites.
This is an open source code
One of the most important features of Magento is that it is an open source platform. This means that it is free to use and can be used by anyone at any time. As an open source platform, Magento has many advantages over others because almost everything is possible and can be modified to suit your site requirements.
The fact that Magento is also very regularly used by e-commerce sites means that there are a lot of skilled web developers with great experience making the most of the platform. By 2018, it is always easy to bring help to your site.
Customization and Functions
One of the real benefits of using Magento is the fact that it is a platform that has been designed for e-commerce sites. This means that it is packed with a vast array of features and options that can really help you create a fantastic website. There can be nothing more frustrating than using a simpler platform and then realizing that you can not use the same web features as your competitors.
As you grow up with Magento, you can completely customize the system so that it works well with the needs of your business and the products you sell. The flexibility of the CMS means that it can be just as useful when you are starting out as it is when your business has become something much bigger. Many of the very large e-commerce sites proudly use Magento.
The value of modern accommodation
One problem that Magento sites have faced in the past is that the hosting packages offered by the companies. Magento is a very powerful platform, which means that it requires an optimized hosting solution to meet the technical needs of the site and the business objectives of your business.
Fortunately, there are now many specialists who offer specially designed hosting for Magento sites (see Wirehive). By 2018, it's now easier than ever to set up an online store via Magento that you can trust regardless of the level of traffic you receive or the specific requirements of your technically complicated site.
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The simplest options are good to start
But if these benefits of using Magento can still be very relevant in 2018, it's worth asking if some of the other platforms might be a better choice. The sites created on Big Cartel and more recently through the similar but more advanced Shopify platform have certainly become very popular and offer excellent features.
These platforms may seem attractive, especially for novice corporate sites that may not have access to competent developers that may be needed to get the most out of Magento. And of course, there is nothing wrong with using these platforms, but you will probably find that you have quickly passed them.
Simple ecommerce platforms offer good ease of use and are easy to maintain, but they do not have the wide range of features and options that you can have on a Magento site. So when you decide which platform you will choose, write Magento at your own risk!