The 2017 holiday shopping season is in full swing, and we have already witnessed an impressive growth in Y / Y sales during key shopping days.
As advertisers look at their own performance, many are taking stock of the competition to get an idea of what other brands are doing. This was a key topic for a Twitter conversation #ppcchat immediately after Cyber Weekend, in which host Kirk Williams posed the following question to the people who were chatting.
As you can see, most brands have felt that they have seen more competition this year than last year, although 39 percent felt that this was the case. was pretty much the same thing. Zero respondents felt that there was less competition this year than last year.
[Read the full article on Search Engine Land.]
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About the author
Andy Taylor is Senior Research Analyst at RKG. He is responsible for analyzing trends in the field of digital marketing for best practices and industry commentary. A major contributor to Merkle | RKG Blog, Dossier and Digital Marketing Report, his four years of experience have allowed him to master and provide valuable information on topics such as paid search, comparison engines, display advertising, SEO and marketing. social media. Before coming to RKG, Andy worked as an event organizer for a political campaign and is interested in freelance writing. A graduate in economics from the University of Virginia, he enjoys spending his free time watching documentaries and selling homemade ice cream sandwiches at farmers' markets with his girlfriend.