When you stop thinking about the evolution of marketing over the past decade alone, it's pretty remarkable – especially how mobile has forever changed the way we engage with our favorite brands.
The display, television or email campaigns of the past have been transformed into in-app messages, chatbots and social memes. These are just a few of the marketing channels that have developed over the last decade – and it seems like more and more channels are being introduced all the time, especially with the introduction of technology. voice-activated.
But the effective use of these new channels and capabilities seems to be lost in the reshuffle. In fact, creating business value through effective customer engagement is an area in which many brands have failed.
[Read the full article on MarTech Today.]
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About the author
As Director of Marketing Communications at Localytics, Kristin focuses on Public Relations, Analyst Relations, Informed Leadership, Event Sponsorship / Speakers Bureau and Social Media Strategies for Public Relations. ;business. She brings 15 years of experience in global campaigns and programs of public relations, marketing communications and content marketing for a range of B2B technology companies, including start-ups up to large public companies. .