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Jiobit Launches its Safer and Modular Child Locator Tool from $ 100

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To this day, the child has failed to meet the expectations of consumers. They arrived as oversized and bulky watches too big for small wrists, and some were even designed so insecurely that it would be safer not to use them at all. A new kid tracker from Jiobit, launched today, wants to solve these problems by offering a fully encrypted location tracker with a more modular form factor that makes sense for little kids.

The Chicago-based start-up was founded by a father – co-founder and CEO of Jiobit John Renaldi, after experiencing the terror of losing track of his six-year-old son in a local park. ]

"I was vice president of products at Motorola and I was on a family trip to downtown Chicago with my son, my daughter and my wife," Renaldi explains. The family was at Maggie Daley Park when it happened. "Before I knew it – I can not tell you how I was distracted – but in a sea of ​​other children, I lost track of my son for 30 minutes," says -he.

The child eventually finds his parents – he did not get lost at all, but played a great time and did not even know that he was "lost".

But the incident led Renaldi to try all kinds of tracking products on the market. And he came back disappointed.

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"I examined all these products and they stored all their certificate keys in clear.They were all hacked in. And I'm just sitting here watching this thought," oh my god. " one just spent a little time, they could completely intercept all this communication, "says Renaldi.

So he decided that the solution was to build himself a tracker of children.

The startup raised seed money, and brought co-founder and technology director Roger Ady, previously director of engineering at Motorola. He went through TechStars in 2016, and raised just over $ 3 million at the end of the program. To date, he has raised $ 6 million since its founding in 2015.

The team played with different models, but decided not to use a wristwatch for various reasons – including not only the bulk of the device, but also because some schools the forbidden as distractions in class.

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The Jiobit tracker launched today is small (37mm x 50mm x 12mm) and lightweight (18g or less than 4 pieces) and can be worn in different ways. It comes with a built-in buckle clip to attach the device to the laces, cords or s? It is placed in a pocket.

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Another attachment, the secure loop, allows you to attach it to belt buckles, shirt tag loops or buttonholes.

Although the secure loop is more difficult to attach and remove, in my personal experience, I would recommend this option because the child can not remove it.

(My Jiobit disappeared one day at school, because not was not secure – and now that he's offline, he's gone forever because the school does not find it.)

However, during my brief stint with the camera and the application, I thought it was better designed in terms of installation and use than any other. other than I had tried in the past.

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Unfortunately, Jiobit does not have an insurance program for lost or stolen devices – only a guarantee of accidental damage. So, I suggest not to be wrong, considering the cost.

The Jiobit starts at $ 99.99 for the device with a one-year contract, or $ 149.99 for a device without a contract with the option of a package without commitment of $ 7.99 per month.

It comes with its accessories, its cable and its charging base. More accessories, including colorful covers and other attachments, are in progress.

To locate the child, the Jiobit uses a combination of Bluetooth and GPS.

If the child is out of reach of BLE – as in your garden, perhaps, you can switch to live mode in the application to see their GPS position as a point. The accuracy of this system is about as accurate as the GPS is in a mapping or navigation application.

Parents can also use the Jiobit application to set up a geographical area around specific places, such as home or school, in order to receive registration alerts when the child share or arrive. They can also add other family members, trusted friends, nannies, etc. to a "care team" in the application to allow these people to access the location of the child.

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The company took care to secure the stored location data, says Renaldi, which is a differentiating factor for the solution of this company.

"E All that was saved to remainder – both on ] the cloud and on peripheral – is encrypted, "explains it local data, under although under or ] Encryption Keys of which are Used to Transmit ] data, are all in a hoof- evidence piece [1 9459015] of Silicium On On Device That is ] Look like to What in Your iPhone What Stores your payment keys for your credit cards. Th to secure element – that same architecture – ] used for us, "continues Renaldi.

T hat means that no a may get to the keys even they got physical access to the device.

"T Hat a First in INDUSTRY for location followed products ", notes Renaldi.

The data is also secure in transit via Wi-Fi, cellular and Bluetooth, a unique key is assigned to the Jiobit: an authentication token allowing the company to protect the data exchanged between the company and the company. device itself and the Amazon IoT cloud. (More information here.)

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Despite all these protections, one thing that worried me was that there was a history of the exact GPS coordinates of my child stored – indefinitely – in the cloud. The company announces that it will soon launch a feature allowing parents to record the location history of their devices. She does not want to purge these records for the moment.

But if you do not want to save the history of the child's positions beyond the last few days, you must ask the company to delete your files. (There are only two people at Jiobit who can even look at the history of the GPS, when the client requests it.)

Jiobit said his beta testers asked for historical data, so he made that decision.

But that seems crazy to me – most parents I know are wrong in being too paranoid when it comes to protecting their children's data. I can not imagine that most would like location data to be stored forever, no matter how safe. My guess is that some parents used the "child tracker" as a "nanny tracker."

At the end of the day, there is a certain type of parent who will buy a children's tracker. It's someone who wants his children to have the kind of freedom they remember from having lived their own childhood – where parents did not hover as much as they did. do it today. But they want a little more security.

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Selling to this market, however, is a challenge because much of this consumer demand is often simply caused. "Oh, I'd like to have a child tracker!" says mom or dad trotting behind their child all day. In practice, it is difficult to stop flying in a helicopter in a society where it has become the norm and there is social pressure to do the same.

There is also a limited number of years where this device makes sense. Younger kids are getting smartphones these days. (You can convert Jiobit into a pet at this point, I suppose.)

Fortunately, society envisions a future beyond the care of children. It's a partnership with airlines, businesses and even government agencies that want to use its location technology in a variety of ways, beyond tracking people. The NDAs prevent Jiobit from discussing the details of these discussions and transactions, but it seems that there is a plan B going on if the trackers do not sell.

Meanwhile, parents can buy the Jiobit here, starting today.