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Kiip undertakes the "first" mobile advertising campaign recorded on blockchain

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More than a few blockchain start-ups said they wanted to make the ecosystem of digital advertising transparent.

But the Kiip mobile advertising platform has launched what it calls the "first blockchain mobile advertising campaign".

The effort actually involves several separate campaigns for Anheuser-Busch InBev, the largest brewer and manufacturer of Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco and Stella Artois.

Detailed campaign data is written in real time in a local file that Kiip's founder and CEO, Brian Wong, told me, "is not technically a blockchain," but acts like a big book. Once per hour, the data is then encrypted from the local ledger to an Ethereum public channel, which can be viewed and audited as .csv files by each stakeholder via downloads to a portfolio or distributed application. (DApp)

[Read the full article on MarTech Today.]

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About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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