More than a few blockchain start-ups said they wanted to make the ecosystem of digital advertising transparent.
But the Kiip mobile advertising platform has launched what it calls the "first blockchain mobile advertising campaign".
The effort actually involves several separate campaigns for Anheuser-Busch InBev, the largest brewer and manufacturer of Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco and Stella Artois.
Detailed campaign data is written in real time in a local file that Kiip's founder and CEO, Brian Wong, told me, "is not technically a blockchain," but acts like a big book. Once per hour, the data is then encrypted from the local ledger to an Ethereum public channel, which can be viewed and audited as .csv files by each stakeholder via downloads to a portfolio or distributed application. (DApp)
[Read the full article on MarTech Today.]