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Knowing the facts (and avoiding the myths) of martech

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Splashy sponsored events have their place – if superficial celebrity keynotes and CEO-produced roadmap presentations are your thing.

But what you do not get, is an unvarnished access to what really matters: the good, the bad and the ugly of the acquisition, the implementation and operating technology marketing solutions. And that's what you really want, right? This powerful and unbiased content is what can help an average organization achieve an incredible level of success.

If you're interested in the facts, join us in San Jose from April 23-25 ​​for MarTech®, the world's largest conference on agnostic marketing technologies. MarTech is specifically designed for marketing operations managers who leverage martech's investments and technologies. Only MarTech presents real-world case studies that are selected because they are compelling and informative, and not because they are what a vendor wants you to hear.

Take a look at the MarTech calendar to see what's in store.

The independence of MarTech frees us from debunking myths prevalent in the rapidly changing marketing technology environment of today.

Myth: AI, voluminous data and analysis reduce the art to the benefit of commercialization
Fact: Not even close. The more "scientific" marketing is, the more likely it is that creativity is the determining factor in creating unique and engaging customer experiences.

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Myth: MCOs must be technologists to lead in the current environment.
Done: No. But they need technical leadership embedded in their team. Join us at MarTech and you'll hear top marketing leaders and marketing technologists discuss how they embrace agile marketing, collaboration and creativity.

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Myth: The hardest part of modern marketing is the implementation of technology.
Fact: Technology is often a child's play in relation to the organizational change required. At MarTech, you will discover how the pioneers of martech organize their marketing departments and how teams recruit (and repair) effectively.

The good house for sellers

Although publishers do not have their place in our editorial program, you will find more than 100 solution providers who define the market in the exhibition hall. Connect with the right vendors for your needs and get product demonstrations that will give you the competitive edge. See who exposes!

And because we think these same vendors have an interesting perspective to share, we've given them a forum on our Solutions track and in the Discover MarTech Theater. You will have access to 20 presentations presenting first-hand case studies and useful strategies from companies such as Merkle, Concentric, Aprimo, Tealium, Dataroma and many others. In the Discover MarTech Theater, vendors will tackle interesting topics, including the right way to buy marketing technology, solving the sales and marketing alignment challenge, how marketers can win at the moment. # 39; age of Amazon, and more.

Choose your perfect pass

Select your MarTech subscription based on your unique needs and budget.

Option 1: Access Pass
You will benefit from three days of networking with martech leaders and experts and more than 50 presentations and keynotes, as well as demonstrations and solutions from more than 100 martech suppliers. You'll also enjoy breakfast, hot lunches, snacks and all the structured and unstructured networking activities, as well as amenities that make MarTech a unique, productive and enjoyable experience. Sign up for your All Access pass now!

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Option 2: The Expo + Pass
Meet more than 100 incredible Martech merchants in the Expo Hall. You'll find solutions and suppliers, attend full presentations and connect with your peers at the MarTech Networking Reception. Buy an Expo + pass for only $ 99.

I hope to see you there!


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Scott Brinker is President and Director of Interactive Ion Technology, one of the leading providers of Landing Page Management and Conversion Optimization software.
Scott is the president of the MarTech® conference, a conference on supplier agnostic marketing technologies, and a series of trade shows produced by MarTech Today's parent company, Third Door Media.

He also writes a blog about marketing technology, chief technology marketing. Follow him on Twitter via @chiefmartec.

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