Kochava develops into blockchain for advertising insertion orders

New blockchain-based startups are developing right and left, but this week an established mobile measurement company is jumping on the bandwagon.

Kochava started in 2011 as a provider of attribution and other marketing analytics for mobiles, and, in recent times, it has developed into web, desktop, Xbox, Oculus VR and other channels.

The Idaho-based company is expanding again with its recent announcement of an open source blockchain framework for recording online ad insertion orders (IO) called XCHNG ( pronounced "exchange").

This ecosystem based on the blockchain of advertising targeting, ad serving, billing, payment, attribution and evaluation providers currently exists as an internal alpha. at Kochava, "said CEO Charles Manning after several years of development. The intention is to ensure that other suppliers of these services – including other allocation and measurement providers – are on board and launched in the third or fourth quarter of the year. next year.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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