New blockchain-based startups are developing right and left, but this week an established mobile measurement company is jumping on the bandwagon.
Kochava started in 2011 as a provider of attribution and other marketing analytics for mobiles, and, in recent times, it has developed into web, desktop, Xbox, Oculus VR and other channels.
The Idaho-based company is expanding again with its recent announcement of an open source blockchain framework for recording online ad insertion orders (IO) called XCHNG ( pronounced "exchange").
This ecosystem based on the blockchain of advertising targeting, ad serving, billing, payment, attribution and evaluation providers currently exists as an internal alpha. at Kochava, "said CEO Charles Manning after several years of development. The intention is to ensure that other suppliers of these services – including other allocation and measurement providers – are on board and launched in the third or fourth quarter of the year. next year.
[Read the full article on MarTech Today.]