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Launch of the Purple Carrot vegan meal kit raises $ 4M at Fresh Del Monte

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Purple Carrot announced this morning that she had raised $ 4 million in strategic funding from Fresh Del Monte Produce.

The company, which distributes vegan meal kits (vegans) to subscribers, was founded in 2014. It has notably attracted the attention of celebrities, first by calling on Mark Bittman, chief of innovation (Bittman left in 2016), then in partnership with Tom Brady, football star and famous strawberry hacker to launch TB12 meal kits.

Purple Carrot had previously raised $ 6 million in funding, according to Crunchbase. The company says this new investment will help it improve its supply chain, gain access to more business opportunities and explore expansion in others. categories.

"Achieving this strategic investment from Fresh Del Monte is a huge validation of our business model and an important step forward for our company," said Andy Levitt, founder and CEO of Purple Carrot. "Helping people eat more plant-based foods represents our differentiated, goal-oriented commitment to making the planet and the people who live there healthier."

Fresh Del Monte (which is the company behind Del Monte pineapples and other products) is the latest established actor in the world of food and groceries at invest in meal delivery startups. Last year, for example, Unilever supported Sun Basket and Nestlé led a $ 77 million round for Freshly.

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