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Lessons from the Front Lines: How Did the CMO of Dun & Bradstreet Cultivate an Account Approach

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The Dun & Bradstreet Rishi Dave management team has developed a unique perspective as a practitioner of ABM-based marketing strategies and ABM solutions provider. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations strengthen their relationships with their customers through the power of better data.

Since joining Dun & Bradstreet three years ago, Dave has led an internal modernization of the marketing organization, including encouraging his teams to associate with sales teams. products and to commercialize an accounting approach.

He recently shared his point of view and the essential lessons learned with me. Here are the highlights of our discussion:

R & D of the D & B R & D Team

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[Read the full article on MarTech Today.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. The authors of the staff are listed here.


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