"Unless the structure follows the strategy, the inefficiency results."
As the capabilities of marketing operations evolve, it is up to the OM manager to change the organizational structure to ensure that it responds to marketing strategies and goals. current and future. Nothing says engagement as an organization chart, and we all know how difficult it is to develop a dedicated MO function.
Today, it is no longer enough to have someone from semi-dedicated to MO. When companies have a dedicated and fully developed MO structure, marketing goes totally from a cost center to a revenue generator.
In 2018, we will see managers spend a lot of time designing the MO function so that they can achieve their goals. What does the organization chart of an effective AM department look like?
[Read the full article on MarTech Today.]
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