Nearly three years after Microsoft unveiled its HoloLens augmented reality headsets, the company announced today a major expansion of its availability: 29 new markets in Europe, nearly triple the total number from countries where you can buy the device at 39.
The news shows that although we do not have a specific number of how many units have been sold, we know that Microsoft is putting on the device, a non-immersive experience that allows you to Interact with digital video images while still being able to see a piece as you would normally, as the centerpiece of its future hardware and software efforts in order to compete with Apple and Google.
"It's here that we believe that computing is evolving," said Lorraine Bardeen, general manager of Microsoft HoloLens and Windows Experiments, which announced its expansion today at the company. Microsoft Future Decoded event in London. "We can integrate all your applications and programs into your world, but you can still see all the things in your world that interest you."
No details to date on when devices on the extended list will be shipped, nor on local prices (we ask and we will update as we learn more). Currently, Microsoft sells a "Development Edition" device for $ 3,000 and a "commercial suite" with additional business features for $ 5,000.
New countries – Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey arrive one year after the release of Microsoft HoloLens in Australia, France, Germany, Ireland, in New Zealand and the United Kingdom. Since then, he has also expanded to his first Asian country, Japan. A launch reported in China earlier this year does not yet appear to materialize.
There has been a debate about Microsoft's strategy of being a forerunner in AR – especially if it is primarily hardware-based rather than software-based for readily available peripherals (like Apple and Google). Did with ARKit and ARCore respectively). the wisest for the business. For the moment, it seems that this is the way that Microsoft will continue to follow.
While the first wave of international deployment has allowed Microsoft to reach all major European markets, today's news highlights that Microsoft is now entering a broader phase of its mixed-reality hardware. underline his intention to remain at the center of his future material readings, particularly that Microsoft continues to push in the tools and services of the company.
"At Microsoft, our mission is to empower every person and every organization in the world to do more," said Bardeen. "Mixed reality has the potential to help customers and businesses around the world do things that, until now, have never been possible." Mixed reality experiences will help businesses and their employees to perform critical tasks faster, more safely, and more effectively, and to create new ways to connect with customers and partners. "
The HoloLens is designed to work with Windows 10, which natively supports holographic interfaces at the API level. This allows developers to program actions through the look, gesture, voice and "understanding of the environment" (that is, to ensure that a object does not pass through a wall but hits it); and also more easily translate Windows 10 applications into applications that can run on HoloLens.
While the majority of the world has not yet embraced and used augmented and virtual reality applications, there are important steps to make mixed-reality applications and devices less difficult. and be part of the more seamless continuum of consumer electronics and IT. .