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My 12 most important SEO metrics to watch

As a digital marketing specialist, you can measure the success of your work in many ways. One of these ways is by examining key SEO metrics.

Fortunately, there are many tools that provide you with easy-to-read reports, which allows you to check these statistics. Two of the best tools, Google Search Console and Google Analytics, are not only offered for free, but most of the statistics you need to focus on can be collected from one or the other of these tools .

But which metrics are the most important to follow? Here are 12 that stand out from the pack.

[Read the full article on Search Engine Land.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

John Lincoln is CEO of Ignite Visibility, professor of digital marketing at the University of California at San Diego and author of the book Digital Influencer, a guide to achieving influencer status online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to familiar names, and has won awards in SEO, CRO, analytics and social media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Magazine Inc, CIO Magazine and more.