Ah, the New Year … Nothing like a fresh start to inspire ambitious marketing plans, promises big campaigns and the intention to test some of the new fancy technologies that all children use today. But when I thought about the challenges our team had to face in 2017, the big mistakes were not related to marketing. In fact, I think our deficiency was too focused on our marketing programs and not stopping to get feedback from our second most important 'customer', the sales team .
Now, this is not a kumbaya session on "sales-marketing alignment" or a conference on "breaking silos". It is a reality check for those of us who have never asked sales what they could do better. ]
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