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Need a New Year's Resolution? Ask your sales team

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Ah, the New Year … Nothing like a fresh start to inspire ambitious marketing plans, promises big campaigns and the intention to test some of the new fancy technologies that all children use today. But when I thought about the challenges our team had to face in 2017, the big mistakes were not related to marketing. In fact, I think our deficiency was too focused on our marketing programs and not stopping to get feedback from our second most important 'customer', the sales team .

Now, this is not a kumbaya session on "sales-marketing alignment" or a conference on "breaking silos". It is a reality check for those of us who have never asked sales what they could do better. ]

[Read the full article on MarTech Today.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Joe Hyland is the marketing director of the leading webinar platform company, ON24, where he is responsible for the company's overall marketing, communications and brand strategy. He has more than a decade of experience in creating and marketing innovative products in the enterprise software and SaaS markets. Prior to joining ON24, Hyland was the Taulia CMO, the leading financial supply chain of the SaaS market. He holds a bachelor's degree from Dartmouth College.

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