New report reveals retailers can further improve e-mail efficiency

All these young whippersnapper technologies can brag about their new features at a glance, but the human email continues to deliver the goods.

To discover how this venerable channel generates a return on investment of 3.800% (by Direct Marketing Association), RSR (Retail Systems Research) has created a free report on "Measuring Email & # 39; s Effectiveness", sponsored by the service email provider Coherent Path.

This study analyzed the e-mail practices of 138 retailers – some of whom are Coherent Path customers – on the list of the top 500 Internet retailers, based on each email sent by retailers to an unknown or generic March user. 2016 to March. year. The recipients were not subscribed to this retailer's loyalty program and the retailer knew nothing of their preferences. The emails were acquired through the intermediary of a third party tool, MailCharts.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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