If you run online advertising campaigns, you may want to sit down.
In some campaigns, more than 90% of clicks are generated by robot traffic.
According to the first "Robot Traffic Report" (free, no registration) of New York's native financial platform, Dianomi. The data comes from hundreds of publishers around the world on the company's advertising platform, over a six-year period.
[Read the full article on MarTech Today.]
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.