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New Search Tool Helps Business Find Best B2B Software

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Siftery announced today the launch of its new Product Alternatives research tool, designed to help businesses find products alternative B2B software.

The Product Alternatives tool allows users to search a database of over 40,000 software options, Siftery said. Its artificial intelligence technology not only makes it possible to find suitable alternative products, but also to classify the different options. The recommendations take into account the products currently used by companies as well as the most requested products, based on trend data.


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"While we are building a data set of B2B software products and companies that use them, what's even more interesting is to build tools and information that will help more people." Companies to find the software for their unique needs, "said Ayan Barua, chief technology officer at Siftery.

Make the right choices

Businesses, on average, use 20 different types of software at a time, said Gerry Colyer, growth manager at Siftery.

Big companies sometimes use hundreds of different types of software, he told the E-Commerce Times, which may result in additional expenses, redundant expenses, and other inefficiencies that need to be analyzed .

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Siftery's engine uses artificial intelligence and machine learning to recommend the right software to a company, using specific algorithms based on various factors, including size, industry, geography, etc.

The company analyzes the data of nearly 1,000 alternative applications, including programs like Mandrill, Amazon EC2, Inspectlet, Intercom, WordPress, Lever, Zendesk and iCIMS. The data include some interesting results: Google Cloud Compute is the main substitute for AWS EC2; Greenhouse and Lever are the first two competitors in the recruitment / ATS space; Companies that want to replace iCIMS most often turn to Oracle Oracle Taleo.

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Siftery has also developed a top-of-the-line beta product, Siftery Track, which automatically tracks paid software and cloud services. The program is designed to help users track expenses in real time, identify duplicate payments, and discover applications for which they pay but are no longer used.

Siftery Track allows businesses to synchronize accounting software such as QuickBooks or Xero, as well as credit card and bank account information, with the software expense platform.

Siftery aims to give companies a window on some of their most important business decisions – including where they spend money or flee – and help users discover ways to become more productive.

Reduce complexity

"Basically, Siftery aims to reduce the complexities of an increasingly complex B2B software market," said Charles King, Senior Analyst at Pund-IT.

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"With some 40,000 B2B software applications currently available, if a company decides to adopt a new program or move away from an existing platform, then choosing it can be difficult at a later time. extreme, "he told the E-Commerce Times.

However, the demand for Siftery's product will be limited, suggests Paul Teich, Senior Analyst at Tirias Research.

"It seems that Siftery will come in handy when an organization will first deploy a new class of applications, or when an organization is more satisfied with a new one. application it's already using, "he told the E-Commerce Times.

Companies may turn to it when they feel that an application is too expensive, outdated or useful, said Mr. Teich, "but these are infrequent transitions for any business. which organization.After the first choice, it can go on for years before any organization reconsiders its choice, and only under duress. "

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David Jones is a freelance writer based in Essex County, New Jersey. He wrote for Reuters, Bloomberg, New York Crain Affairs and The New York Times .

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