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Omnichannel Buyers Collide with Black Friday and Cyber ​​Monday Setting New Records

Black Friday and Cyber ​​Monday continue to gain cultural significance in the United States and around the world as buyers and retailers deepen their relationships through improved technology, more personalized offerings and an offline online approach. For 2017, all key measures were upward, including click volume, mobile shopping, pedestrian traffic and overall sales. Cyber ​​Monday 2017 marked the biggest shopping day in the history of the United States, with sales of more than $ 6.59 billion, including $ 2 billion in mobile sales.

Bing (my employer) also had strong positive trends, with year-over-year clicks on Black Friday, Cyber ​​Monday, and the entire month of November. In the United States, clicks increased by 9% (inter-device) between Black Friday and Cyber ​​Monday compared to the same period in 2016, and clicks increased by 12% year-on-year for the month of November. . The increase in clicks is likely due to large retailers extending Black Friday offerings earlier and later – a trend that US consumers expect retailers like Walmart and Toyota to offer Black Friday deals. A week.

[Read the full article on Search Engine Land.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Christi Olson is an Evangelist researcher at Microsoft in Seattle, Washington. For more than a decade, Christi has studied and practiced SEM. Prior to joining the Bing Ads team at Microsoft, Christi worked in the in-house marketing and agencies of Point It, Expedia, Harry & David and Microsoft (MSN, Bing, Windows). When she does not care about search and digital marketing, she can be found with her husband at the ACUO crossfit and races across the PacificNW, brewing and trying to find the perfect beer, and doing a lot of walks with their two schnauzers and pug.

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