PayPal's new Marketing Solutions tool highlights how buyers are using the online payment platform

PayPal has launched a new suite of free marketing solutions for merchants that provides insights into how customers use the online payment platform.

According to the announcement, the information tools on newly marketed purchases will include aggregated and anonymous data that will track the behaviors and preferences of PayPal users.

"That includes things like how many buyers are mobile shoppers, how many stores are there for high value items rather than for smaller items?" customers compared to other similar sites, "writes PayPal in its publication announcing the deployment.

To use these tools, merchants will need to install a PayPal code snippet on their sites, which will collect information about PayPal's visitors and customers, including:

  • biscuits,
  • navigator,
  • Apparatus and type,
  • IP Address,
  • page impressions and clicks,
  • and URL.

In return, marketers will receive analytical data – similar to packages like Google Analytics – that they can use to improve conversions and better serve their customers.

The code also allows merchants to activate PayPal's "Smart Incentives", a promotional messaging feature that notifies users that they can use PayPal Credit and One Touch on the site, which, according to PayPal, will help generate conversions. these methods. The PayPal credit offers 6 month interest free financing for purchases over $ 99 and company research has revealed that 40% of users say they have spent more money online through the program.

These new features are available to all merchants who use payment processing, PayPal credit and other PayPal solutions, including those who use them via third-party e-commerce platforms such as BigCommerce, WooCommerce or Shopify.

The online payment platform says that it will soon provide recommendations to merchants to help them increase conversions based on the data they follow.