Persado now generates marketing messages targeting emotions for individuals

Persado is the kind of tool that can make editors and other creative writers nervous.

Founded in 2012, she uses artificial intelligence to generate emotion-focused marketing messages for e-mail, postal mail, Facebook ads, landing pages, display ads, and even text messages. crates of shops. It's not too difficult to imagine a time when most or all of the marketing text is written this way.

This week, the New York-based company gives a little boost to its virtual pen. It launches Persado One, which can generate text for individual users. Previously, the company's system created custom text for a given segment of users, such as regular credit card users likely to be interested in gold cards.

CEO Alex Vratskides said Persado is the only company that offers this kind of personalized emotional engagement on the scale.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.