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Persado now generates marketing messages targeting emotions for individuals

Persado is the kind of tool that can make editors and other creative writers nervous.

Founded in 2012, she uses artificial intelligence to generate emotion-focused marketing messages for e-mail, postal mail, Facebook ads, landing pages, display ads, and even text messages. crates of shops. It's not too difficult to imagine a time when most or all of the marketing text is written this way.

This week, the New York-based company gives a little boost to its virtual pen. It launches Persado One, which can generate text for individual users. Previously, the company's system created custom text for a given segment of users, such as regular credit card users likely to be interested in gold cards.

CEO Alex Vratskides said Persado is the only company that offers this kind of personalized emotional engagement on the scale.

[Read the full article on MarTech Today.]

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