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PhoneWagon Raises $ 1.2 Million to Track When Marketing Campaigns Lead to Phone Calls

In terms of tracking the effectiveness of online advertising campaigns, PhoneWagon's CEO, Ryan Shank, said that he was missing a hunk at most companies, namely the frequency of telephone calls.

Shank has a lot of experience in local marketing, having worked in sales at Yext, then founding Mhelpdesk, which he sold to ServiceMagic of IAC.

And he announces that PhoneWagon has raised $ 1.2 million in seed funding, led by Birchmere Ventures, with the participation of Active Capital. The start-up was part of Techstars NYC's most recent start-up category, and its angel investors include Adam Liebman, Adam Kaplan and Dave Greenberger, the first employees of Yext.

Shank acknowledged that there were call tracking services like CallRail, but he argued that their pricing and the difficulty of the facility made them out of reach of many small businesses.

"These other guys, they even talk about too much technical about it," he said.

With PhoneWagon, Shank was looking to build something that is "easy to use, beautiful, simple" and therefore usable by SMEs
<img class="aligncenter size-large wp-image-1576135" src="" alt=" screenshot of the phone "width =" 680 "height = "483" />

Companies just install a few lines of JavaScript on their website, and then when someone arrives on the site through an online advertisement, they are presented with a dynamically generated phone number.

If you're the kind of company that does a lot of phone-based transactions, these dynamic numbers make it easier to distinguish the traffic sources, keywords, and campaigns that generated the most valuable calls.

Other features include integrations with Google AdWords and other platforms, as well as the ability to view local and free phone numbers for each visitor.

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PhoneWagon already has nearly 150 customers and adds 40 new customers each month, Shank said.

Featured Image: Reza Estakhrian / Getty Images