Skip to content

Pinterest deploys chatbot, native features for the Facebook Messenger

rvlsoft /

Pinterest is making a home on the Facebook Messenger.

On Tuesday, the social-cum-search platform launched a chatbot for the Facebook-owned email service and a new way for people to interact with the shared pins on Messenger. Both movements allow you to use Pinterest in Messenger without the need to use Pinterest outside of Messenger. It may seem cannibal, but it can also help Pinterest convert Messenger users into Pinterest users.

Pinterest presents an official Messenger presence in recognition of the unofficial presence that it already has on the courier service. Every week, people share nearly 1 million pines from Pinterest to Messenger, according to Pinterest. The hope of Pinterest is that these pins will lead these people to sign up for Pinterest, but it may need to know more about what it's like to use Pinterest in order to to convince. And it is so.

Messenger bot

Godmother of Pinterest

People will be able to use the Pinterest chatbot in the same way that they used the search bar on Pinterest's website or apps. When someone initiates a conversation with Pinterest's bot, she will be prompted to choose from a list of categories, such as "trend", "food" and "home", and the robot will respond with a carousel. pins related to this category. Category. Or the person could choose to type a search query and send it as a message to the bot, which will respond with the relevant pins. However, people will not be able to send images to Pinterest's bot and ask the company to use its visual search technology to find relevant pins.

See also  Who won the Super Bowl advertising game? The spots that generated the most buzz on YouTube, social & search

While interacting with Pinterest's bot largely reflects the search on Pinterest's properties, unlike its site or application, Pinterest's bot will not include sponsored brooches among the brooches that are available on Pinterest. it sends on Messenger, according to a spokesperson Pinterest.

Messenger's native pins

The extension of Pinterest's cat

Previously, clicking on a pin sent via Messenger opened this pin on Pinterest's website or mobile application. But now, this pin will open in Messenger.

Pinterest has adopted the Chat Extensions feature that Messenger unveiled in April to allow users to interact with site content or the application of a brand without leaving Messenger and their to facilitate the sharing of this content in Messenger.

The Pinterest Chat Extension will feature the shared pin on Messenger and will also feature a gallery of related pins, as well as a search bar to find more pins. Users will be able to share the chat extension pins as messages on Messenger, and they will be able to trace the chat extension in a discussion thread with their friends.

Pinterest will be able to generate revenue through its chat extension. If a person's Facebook account is connected to their Pinterest account – and that person is connected to Pinterest on the device used to access Messenger – then Pinterest will include the sponsored brooches among the associated pins and results search results displayed in the Chat extension, according to Pinterest spokesperson.

Reducing friction so people can send and see pins in Messenger can increase the number of pins shared on the platform, as well as the number of people using Pinterest globally. But even if people who use Pinterest in Messenger do not become users of Pinterest's site or apps, not everything is lost. Pinterest will still be able to use the data it receives via Messenger to improve its search results and recommendations. And for people who interact with Pinterest's bot on Messenger, Pinterest will be able to receive profile information – such as a person's name, gender, and location at the national level – and will be able to use that information to supplement the information. pin data. search results and pinning recommendations, as well as for targeting ads.

See also  After reducing programmatic exposure, P & G began advertising on other sites this summer

About the author

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has been reporting for Advertising Age, Adweek and Direct Marketing News. Angeleno, born and raised, graduated from the University of New York, currently lives in Los Angeles.

He broke stories on Snapchat's advertising plans, Jason Kilar's attempt at founding CEO of Hulu, to turn to YouTube and assembling the ad-tech battery of Amazon; analyzed YouTube's programming strategy, Facebook's advertising ambitions and increased blocking of ads; and recorded the largest annual event of the VidCon digital video, the BuzzFeed brand video production process and the Snapchat Discover ads charge six months after its launch. He has also developed tools to monitor the early adoption of live applications by brands, compare search patterns from Yahoo and Google, and review the NFL's YouTube and Facebook video strategies.