The success of Google's Home Services pilot (NASDAQ: GOOGL) has led the company to expand the offering, now called Local Services, and to increase the number of cities across the United States. It is available for 17. This number will go up to 30 major cities by the end of the year.
Google Local Services
Local services post companies such as electricians, plumbers and locksmiths near the client's place of residence. For many of these small businesses, promoting yourself on local service ads means getting leads directly from potential customers.
Google started Home Services in San Francisco for locksmiths and plumbers and quickly moved to other cities in the area while adding electricians and HVAC.
How Your Small Business Will Benefit
The benefits begin with your company's visibility at the top of Google search. This allows you to connect with your customers when they are looking for the services you provide them. And best of all, Google only charges you for prospects related to your business and the services you offer.
Local Services Ads is designed to communicate, manage and track your interactions with customers. The app allows you to receive and manage new prospects, make appointments, save them to Google Calendar and generate customer reviews. If you happen to have too much work, you can turn off your ads and reactivate them when you need more leads.
If you are a small business owner, what local services offer you is greater visibility on Google. Kim Spalding, Product Manager for Small and Medium Businesses, said, "With local Google services, companies like yours can appear at the top of the search page to reach local customers and book more." 39; employment. "
Improve your exposure by becoming a Google Guaranteed Business
When you become a Google secured company under local services, your history is checked to give consumers additional confidence. This eliminates misleading advertisers from the equation and highlights the quality of your business.
All Google Guaranteed Providers are subject to Background Checks by Pinkerton Consulting and Investigations, Inc. This includes identity checks and criminal history, applicable business licenses, insurance, history civil litigation and more.
Currently, local service announcements are only available for locksmiths, plumbers, electricians, HVAC systems and garage door services.
Cities where Local Services by Google are available: Phoenix, Los Angeles, Riverside, Sacramento, San Diego, San Francisco, San Jose, Miami, Atlanta, Chicago, Boston, Detroit, New York, Philadelphia, Dallas, Seattle, and Washington, DC.
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