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Quantcast, Smaato Publishes Tools in Support of the IAB Framework for the GDPR

With the arrival of GDPR-Day in less than two weeks, advertising technology providers begin to launch consent mechanisms that are consistent with the recently announced transparency and consent framework of the Advertising Bureau. interactive (IAB).

This week, Quantcast, the measurement and analytics company, released a free consent platform called Quantcast Choice, which it says is the first widely available implementation in the new category of management platforms. consent for websites.

The platform, Ghita Harris-Newton, chief privacy officer, said that she's been in beta since February and that she's been tested by publishers in the United States and Europe.

[Read the full article on MarTech Today.]


About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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