With the arrival of GDPR-Day in less than two weeks, advertising technology providers begin to launch consent mechanisms that are consistent with the recently announced transparency and consent framework of the Advertising Bureau. interactive (IAB).
This week, Quantcast, the measurement and analytics company, released a free consent platform called Quantcast Choice, which it says is the first widely available implementation in the new category of management platforms. consent for websites.
The platform, Ghita Harris-Newton, chief privacy officer, said that she's been in beta since February and that she's been tested by publishers in the United States and Europe.
[Read the full article on MarTech Today.]