Quantcast, Smaato Publishes Tools in Support of the IAB Framework for the GDPR


GDPR with stars 7 - Quantcast, Smaato Publishes Tools in Support of the IAB Framework for the GDPR

With the arrival of GDPR-Day in less than two weeks, advertising technology providers begin to launch consent mechanisms that are consistent with the recently announced transparency and consent framework of the Advertising Bureau. interactive (IAB).

This week, Quantcast, the measurement and analytics company, released a free consent platform called Quantcast Choice, which it says is the first widely available implementation in the new category of management platforms. consent for websites.

The platform, Ghita Harris-Newton, chief privacy officer, said that she's been in beta since February and that she's been tested by publishers in the United States and Europe.

[Read the full article on MarTech Today.]


About the author

1515097853 43 new report customer data platforms have doubled compared to last year - Quantcast, Smaato Publishes Tools in Support of the IAB Framework for the GDPR

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

What's Your Reaction?

Cute Cute
0
Cute
Geeky Geeky
0
Geeky
LOL LOL
0
LOL
Love Love
0
Love
OMG OMG
0
OMG
WIN WIN
0
WIN
WTF WTF
0
WTF
Like Like
0
Like
Dislike Dislike
0
Dislike
Damn Damn
0
Damn
Angry
0
Angry
Cry
0
Cry

0 Comments

Your email address will not be published. Required fields are marked *

You may also like

More From: Digital Marketing

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format
%d bloggers like this: