While the smart start-up of Raden suitcases is unquestionably a hardware company, they decided to test the social waters by plunging their heads first in the world of stickers.
The company launches a sticker shop in its mobile application, which allows customers to order physical stickers that, once delivered, can be affixed to their suitcases. The app lets you see what the stickers on your suitcase will look like before ordering them, and startup sees it as a "way to bring digital stickers to life outside of a screen, but by retrieving them." always in the digital world.
Raden had the idea after seeing customers buy third-party stickers and use them to decorate their suitcases. It was a chance to facilitate the behavior that people were already participating in, as well as reinvigorate the user's commitment around a product that has a fairly long shelf life.
Most people buy a suitcase and forget about the company or brand for the next five years until they need a new one. The Raden Sticker Shop is a chance for the startup to keep a relationship with customers well after the date of purchase, especially if it continues to release new stickers and to make it something where the customers want to order it permanently.
Users get five free stickers each time they associate a new Raden suitcase to their app, but the startup will soon add an option allowing you to buy others.
During the first week, more than 1,000 Raden customers ordered stickers, and the startup also saw an increase in app downloads from people who do not have Raden yet. This means that the stickers could end up leaving a significant source of new customers if these downloaders decide to buy a Raden after testing the application. It makes sense – people like stickers. Just ask the cat line, which makes hundreds of millions of dollars a year to sell them.
The Raden Sticker Shop launches 10 packs of designer stickers and brands like Mira Mikati, Baja East and Bono's (RED). There is also a monogram pack that allows you to customize your suitcase with your own initials.