In "Reading List", we ask e-commerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Steven Cook, president and chief operating officer of Voltage, a Colorado-based marketing agency for fashion and food brands.
Cook has been part of the Voltage team since 2008. He holds a bachelor's degree in computer engineering and a master's degree in computer science, both from Brigham Young University.
5 favorite books
Delivering Happiness by Tony Hsieh
This is one of my favorites of all time. Tony Hsieh, founder of Zappos, explains how creating a positive culture makes all the difference. The stories are motivating – a good read.
Be our guest: perfecting the art of customer service by Disney Institute and Ted Kinni
Disney's reputation for exceptional customer service is legendary. Good customer experiences do not happen accidentally. they require detailed planning. This book helped me understand the need for a customer-centric culture.
The E Myth Revisited: Why Most Small Businesses Do not Work and What to Do About It by Michael E. Gerber
This book highlights the difference between the construction of the company and the provision of the service offered by the company. This has changed the way I organize and run business systems.
The Phoenix Project: A Novel on the Computer, Developing and Helping Your Business Succeed by Gene Kim et al.
An excellent read for anyone working for a technology company. If you want to get ahead of the competition, join the DevOps revolution and allow your team to produce better quality work faster and smarter than ever before.
How will you measure your life? by Clayton M. Christensen
In this book, Clayton Christensen, a professor at Harvard Business School, offers a perspective on what matters most in life and tips for finding happiness in your career and relationships. I believe our lives should be meaningful and fulfilling.
5 Favorite Blogs
Laravel News Blog
As an early adapter to Laravel, the open-source PHP framework, I monitor its latest features to ensure we deliver efficient products to our customers.
This helps me stay abreast of the coolest design and front-end CSS features.
Diving at retail
With retail and e-commerce customers, I appreciate Retail Dive's views on the retail landscape and, in particular, the quick discoveries listed at the top of its site.
Quite simply, TechCrunch keeps me informed in the world of technology.
Shopify's blog provides useful coverage of e-commerce tools, strategies and stories.