Reading list: Steven Cook, president of Voltage


StevenCook 300px  - Reading list: Steven Cook, president of Voltage
Steven Cook

In "Reading List", we ask e-commerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Steven Cook, president and chief operating officer of Voltage, a Colorado-based marketing agency for fashion and food brands.

Cook has been part of the Voltage team since 2008. He holds a bachelor's degree in computer engineering and a master's degree in computer science, both from Brigham Young University.

5 favorite books

Delivering Happiness by Tony Hsieh

<img class="wp-image-151968 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489649_779_reading-list-steven-cook-president-of-voltage.jpg" alt=" Delivering Happiness "width =" 500 "height =" 200 "/>

Delivering Happiness

This is one of my favorites of all time. Tony Hsieh, founder of Zappos, explains how creating a positive culture makes all the difference. The stories are motivating – a good read.

Be our guest: perfecting the art of customer service by Disney Institute and Ted Kinni

<img class="size-full wp-image-151989" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489649_708_reading-list-steven-cook-president-of-voltage.jpg" alt=" Be our guest "width =" 500 "height =" 200 "/>

Be our guest

Disney's reputation for exceptional customer service is legendary. Good customer experiences do not happen accidentally. they require detailed planning. This book helped me understand the need for a customer-centric culture.

The E Myth Revisited: Why Most Small Businesses Do not Work and What to Do About It by Michael E. Gerber

<img class="wp-image-151969 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_483_reading-list-steven-cook-president-of-voltage.jpg" alt=" E-Myth Revisited "width =" 500 "height =" 200 "/>

The myth E revisited

This book highlights the difference between the construction of the company and the provision of the service offered by the company. This has changed the way I organize and run business systems.

The Phoenix Project: A Novel on the Computer, Developing and Helping Your Business Succeed by Gene Kim et al.

<img class="size-full wp-image-151990" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_90_reading-list-steven-cook-president-of-voltage.jpg" alt=" Project Phoenix "width =" 500 "height =" 200 "/>

Project Phoenix

An excellent read for anyone working for a technology company. If you want to get ahead of the competition, join the DevOps revolution and allow your team to produce better quality work faster and smarter than ever before.

How will you measure your life? by Clayton M. Christensen

<img class="wp-image-151970 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_387_reading-list-steven-cook-president-of-voltage.jpg" alt=" How will you measure your life? Width = "500" height = "200" />

How will you measure your life?

In this book, Clayton Christensen, a professor at Harvard Business School, offers a perspective on what matters most in life and tips for finding happiness in your career and relationships. I believe our lives should be meaningful and fulfilling.

5 Favorite Blogs

Laravel News Blog

<img class="wp-image-151971 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_904_reading-list-steven-cook-president-of-voltage.jpg" alt=" Laravel News "width =" 500 "height =" 200 "/>

News from Laravel

As an early adapter to Laravel, the open-source PHP framework, I monitor its latest features to ensure we deliver efficient products to our customers.

CSS Options

<img class="wp-image-151967 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_971_reading-list-steven-cook-president-of-voltage.jpg" alt=" CSS Options "width =" 500 "height =" 200 "/>

CSS-Tricks

This helps me stay abreast of the coolest design and front-end CSS features.

Diving at retail

<img class="wp-image-151972 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_992_reading-list-steven-cook-president-of-voltage.jpg" alt=" Scuba Diving "width =" 500 "height =" 200 "/>

Diving at Retail

With retail and e-commerce customers, I appreciate Retail Dive's views on the retail landscape and, in particular, the quick discoveries listed at the top of its site.

TechCrunch

<img class="wp-image-151974 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_597_reading-list-steven-cook-president-of-voltage.jpg" alt=" TechCrunch "width =" 500 "height =" 200 "/>

TechCrunch

Quite simply, TechCrunch keeps me informed in the world of technology.

Shopify's Blog

<img class="wp-image-151984 size-full" src="https://businessdigit.com/wp-content/uploads/2018/05/1526489650_55_reading-list-steven-cook-president-of-voltage.jpg" alt=" Shopify's Blog "width =" 500 "height =" 200 "/>

Shopify's Blog

Shopify's blog provides useful coverage of e-commerce tools, strategies and stories.

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