Every year, several times in a year, and even daily, Google deploys updates and changes to its search algorithm, sometimes up to 600 changes or more. While most of these tweaks are minor and have very little influence on search engine results, others cause a big upheaval, significantly affecting the individual SEO performance of the websites – and by therefore, income.
To stay ahead of the curve, staying on top of algorithm updates and Google policy changes is the key to success for both SEO Owners Site. Here we review some of the latest Google updates that everyone should know.
Beginning of March 2017, the new update of Google's algorithm, Fred, has been deployed. It was some initial confusion about Fred, although webmasters and the SEO community certainly saw the immediate effects of the first-hand update, Google did not immediately confirm the change. After SEO marketers spent a few weeks wondering about the evolution of the algorithm, Gary Illyes of Google (@methode) tweeted:
"Obviously, there was an update, why should we deny it?"
Oddly, Fred's name only appeared after another tweet from Illyes, who wrote, when asked for a name:
"Of course, from now on every update, unless otherwise specified, will be called Fred."
This rather ironic tweet from Illyes seems to suggest that Google will not give much information about the intricacies of their major updates in the future and that it will stay in its place .
So, what is Fred?
As the world's most popular search engine, Google must constantly evolve and evolve based on user needs. To a large extent, this means that searches remain relevant and practical for users.
Like updates such as Penguin and Panda, Fred seemed to target black-hat SEO practices, big ads monetization tactics, and sites that offered low-quality users. The sites that hit the google rankings the most are those that appear to offer low-value content focused on revenue rather than user performance. To avoid the potential pitfalls of Fred, SEO and site owners should avoid these mistakes:
- Content is thin or of mediocre quality.
- Repetitive content.
- Low quality backlinks.
- Filling keyword.
- Some advertisements.
- Aggressive monetization.
- Strong saturation of affiliate links.
- No "non-profit" content.
Warnings About Unsafe Website
Version 62 of Google Chrome, which was released in October 2017, now provides warnings for websites that are not secure. As most of you already know, some sites that use encrypted Web HTTPS are secure compared to sites that use unencrypted HTTP. When visiting encrypted sites, browsers like Chrome display a small green padlock and the word "secure" next to the address bar.
You may have already noted "Not secure" next to the address bar in Chrome, usually after an HTTP (unencrypted) site asks you for credit card information or a password. However, after the Chrome 62 updates in October, Chrome has started to post the "Unsafe" notice more frequently and there is reason to believe that warnings will become more prevalent, as Emily Schecter, a member of the Chrome security team. blog entry:
"Finally, we plan to display the" Not Safe "warning for all HTTP pages, even outside the Incognito mode"
Google Chrome has been the most popular browser in the world since 2008 when it quickly destroyed Internet Explorer from its perch. It is estimated that around 44% of Internet users prefer Chrome. With so much market share, this means that half of the world's Internet users will now face warnings when they interact with HTTP sites.
What impact does this have?
The "insecure" warnings put forward may encourage consumers and users to question the security and therefore the security of these sites, and perhaps turn to other encrypted systems . Interestingly, Pure Oxygen has previously noted that among the top 100 Internet retailers (IR100), 40% were not ready for the new warnings. We are willing to bet that the threat of a loss of revenue before the holiday season will cause these giants of the net to update their old-fashioned protocol and secure it quickly.
For SEOs, consider addressing the problem with the companies you are working on if they still use an HTTP protocol. As more and more online retailers convert to HTTPS, the more outdated and dangerous, unencrypted sites will appear in comparison, especially as Chrome's warnings become more important.
These are just a few of the Google events we've seen recently. As we have already said, while most changes and updates cause hardly more than a ripple, others such as these end up splashing the scene and bringing those who are not on board with the changes soaked! Site owners and SEOs would do well to keep their eyes on Google, as well as the price, to make sure they're not left behind the rest of the pack.