Formerly known as MediaBrix, the mobile marketing specialist Receptiv decided about a year ago to focus entirely on video ads built into the application. Previously, its lineup also included in-app ads and rich media ads.
The New York-based company is now turning to the mobile Web, recently launching a new video ad format that it says is the first to specifically conform to the LEAN (Light, Encrypted, Ad Choice- supported and Noninvasive Advertising Standards) and the initial standards of the Coalition for Better Ads.
Called Reveal, the new format is released: Video ads that are not in the stream like pre-roll ads, are not interstitials and remain at the top of the screen.
[Read the full article on MarTech Today.]