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Redesign of the site: How to preserve and improve your referencing

A new website should be an opportunity to improve SEO, rate Unfortunately, this can also be an invitation to disaster – if the right steps are not taken to ensure a smooth transition from the old site to the new one, you can damage the SEO equity. that your site has worked hard over the years

In this article, I take a look at everything you need to take into account when redesigning a website to make sure you keep and improve your rankings and your existing search engine traffic. (By way of introduction to this column, a good understanding of SEO with respect to web design is essential.)

A tale of warning

For many companies, natural search can be the main driver of website traffic. And, in these cases, the damage to SEO during a redesign can be catastrophic. During the 19 or so years that I have played about it, I have seen real horror stories, but one in particular has always been with me.

[Read the full article on Search Engine Land.]

The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.

About the author

Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and, in general, companies dominate research and the social. Marcus is managing director of the English SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armor which focuses on helping WordPress owners get their security, SEO and site maintenance without breaking the bank.

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