A new website should be an opportunity to improve SEO, rate Unfortunately, this can also be an invitation to disaster – if the right steps are not taken to ensure a smooth transition from the old site to the new one, you can damage the SEO equity. that your site has worked hard over the years
In this article, I take a look at everything you need to take into account when redesigning a website to make sure you keep and improve your rankings and your existing search engine traffic. (By way of introduction to this column, a good understanding of SEO with respect to web design is essential.)
A tale of warning
For many companies, natural search can be the main driver of website traffic. And, in these cases, the damage to SEO during a redesign can be catastrophic. During the 19 or so years that I have played about it, I have seen real horror stories, but one in particular has always been with me.
[Read the full article on Search Engine Land.]
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