Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trend in 2018, according to a Marin Software report on digital advertising published Tuesday.
State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing the experience of their customers by keeping the measurements and performance in its "walled gardens" .
The report is based on a global survey of more than 500 B2B and B2C advertising professionals in the distribution, automotive, travel and finance sectors.
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About the author
Robin Kurzer began his career as a daily reporter in Milford, Connecticut. She then made her mark in the world of advertising and marketing in Chicago in agencies such as Tribal DDB and Razorfish, creating an award-winning work for many major brands. For the past seven years, she has worked as a freelance writer and professional communicator in various business sectors.