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Report: Google and Facebook Announce List of Fears That Could Have an Impact on Their Business in 2018

Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trend in 2018, according to a Marin Software report on digital advertising published Tuesday.

State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing the experience of their customers by keeping the measurements and performance in its "walled gardens" .

The report is based on a global survey of more than 500 B2B and B2C advertising professionals in the distribution, automotive, travel and finance sectors.

[Read the full article on MarTech Today.]

About the author

Robin Kurzer began his career as a daily reporter in Milford, Connecticut. She then made her mark in the world of advertising and marketing in Chicago in agencies such as Tribal DDB and Razorfish, creating an award-winning work for many major brands. For the past seven years, she has worked as a freelance writer and professional communicator in various business sectors.

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