I'll tell you a secret: Marketers are human too. Do not tell anyone that I told you.
Because marketers are human, we understand the richness of the customer journey, from the initial inspiration or the desire to the final sale. But managing this complexity is not always easy.
As marketers, we have more ways than ever to reach potential customers, with new channels reaching maturity at a remarkable speed. Now it's not just mobile, desktops and tablets that we need to consider in our media plans and attribution models, but also in new channels, including smart TVs, smart homes , virtual reality and augmented reality.
Each channel contains different brand exposure opportunities – be it social, display or pre-roll – and we now have to deal with the micro-conversions that may occur along the way, increasing the multiplatform complexity and the impact of remarketing efforts. ]
[Read the full article on MarTech Today.]
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