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Resolution for multi-device complexity with multi-touch attribution

I'll tell you a secret: Marketers are human too. Do not tell anyone that I told you.

Because marketers are human, we understand the richness of the customer journey, from the initial inspiration or the desire to the final sale. But managing this complexity is not always easy.

As marketers, we have more ways than ever to reach potential customers, with new channels reaching maturity at a remarkable speed. Now it's not just mobile, desktops and tablets that we need to consider in our media plans and attribution models, but also in new channels, including smart TVs, smart homes , virtual reality and augmented reality.

Each channel contains different brand exposure opportunities – be it social, display or pre-roll – and we now have to deal with the micro-conversions that may occur along the way, increasing the multiplatform complexity and the impact of remarketing efforts. ]

[Read the full article on MarTech Today.]


The opinions expressed in this article are those of the guest author and not necessarily Marketing Land. The authors of the staff are listed here.


About the author

Chuck Moran is responsible for leading RhythmOne's creative products team to find unique opportunities in a dynamic digital marketplace. With over 20 years of experience in digital marketing, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through creative, technology-driven solutions and programmatic buying. .

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