Rockerbox acquired Eventable, bringing together two digital marketing startups.
Rockerbox's technology includes a measure of attribution to determine which ads generate sales, as well as what it calls a recurring marketing platform, which targets advertising based on the browsing behavior on most recent users.
In the meantime, the goal is to integrate marketing into your agenda. Its technology can be embedded in display ads, by introducing an "Add to Calendar" button that allows marketers to send personalized updates and notifications to opt-in customers.
Rockerbox founder and CEO, Ron Jacobson, said that he was connected to Eventable because both companies were participating in the Accelerator initiative of the Round Table of Entrepreneurs (albeit in different years) . When they started testing ways to gather their services, Jacobson said that it became clear that it was a "one plus one to three" situation.
"Using the calendar as a marketing channel makes perfect sense," Jacobson said. "And on the attribution side, the calendar is another point of contact."
Eventen co-founders Sameen Karim and Akash Malhotra join Rockerbox, and Jacobson told me that he hoped to bring in the entire Eventable team.
Eventable is expected to continue to function as a separate brand and product. At the same time, the team will look for ways to integrate its products and sell Eventable customers on the Rockerbox marketing suite.
"This allows us to offer our customers a more complete marketing solution," said Karim.
The financial terms of the acquisition were not disclosed. Rockerbox had raised $ 1.2 million in investor financing, including Alchemist Accelerator, Capital Right Side, Steelhead Ventures, Russ Holdstein and Howard Love.