Salesforce is preparing to purchase CloudCraze, an enterprise eCommerce solution based on its cloud-based customer relationship management platform. Chicago-based CloudCraze announced on its website the signing of a definitive agreement to be acquired by Salesforce. The financial details of the transaction were not disclosed.
According to Crunchbase, CloudCraze received $ 30.6 million in funding, including a $ 20 million round in 2017 that included the participation of Salesforce Ventures (the company's strategic investment arm) and Insight Venture Partners.
In CloudCraze's announcement, its chairman and chief client Ray Grady wrote, "The B2B business industry is expected to grow from $ 889 billion today to $ 1.2 trillion. in 2012, and seizing this opportunity has never been so important to businesses. With the addition of CloudCraze to Salesforce Commerce Cloud, Salesforce and its customers can now leverage this digital commerce switchover, allowing professional buyers to browse and buy online as easily as consumers buy today. 39; hui. "
After an acquisition frenzy in 2016, when he bought more than 12 companies, Salesforce paused last year. CloudCraze is the second acquisition of Salesforce to be announced so far this year (following Attic Labs in January). It is still too early to know if Salesforce plans to increase its purchases again this year, but the company has set extremely ambitious revenue targets and one of the ways to achieve these goals is to buy startups at high increase.