On Tuesday morning, Scott Brinker took another step towards the final destination of his legendary Marketing Technology Landscape.
This final destination, of course, will be a landscape where the logo of every marketing, advertising and research solution on the planet will be written on individual atoms.
Brinker, the main author of this annual exercise, is chairman of the MarTech conference, which is currently taking place in San Jose, California, and which was the scene yesterday of the unveiling of this year's landscape.
The atomization of the landscape seems to be inevitable. The new version has 27 percent more logos than last year. In all, the current landscape shows 6,829 marketing solutions from 6,242 suppliers in 48 categories.
[Read the full article on MarTech Today.]
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.