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Sensory's new Fujitsu partnership means your face could become much more valuable to businesses

When biometric authentication becomes as prevalent as passwords, connections become as easy as watching or talking to your device.

Such a scenario means that users could be connected as well as not – a kind of paradise for merchants who want to know the identity of their audience.

This week, biometric authentication has taken a step closer to this future with the announcement of a partnership between the Sensory Integrated Artificial Intelligence Company and the ### Fujitsu Technology Company. As a result of this alliance, the Japanese bank Mizuho – the 15th largest in the world – will start using face authentication.

Founded in 1994, Sensory has focused on the use of its net neural artificial intelligence in communication devices such as smartphones or toys. Several years ago, the Santa Clara, Calif.-based company began using its AI for face and voice recognition, such as applications from the Jibo personal robot and Motorola and LG mobile devices.

[Read the full article on MarTech Today.]

About the author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.

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