When biometric authentication becomes as prevalent as passwords, connections become as easy as watching or talking to your device.
Such a scenario means that users could be connected as well as not – a kind of paradise for merchants who want to know the identity of their audience.
This week, biometric authentication has taken a step closer to this future with the announcement of a partnership between the Sensory Integrated Artificial Intelligence Company and the ### Fujitsu Technology Company. As a result of this alliance, the Japanese bank Mizuho – the 15th largest in the world – will start using face authentication.
Founded in 1994, Sensory has focused on the use of its net neural artificial intelligence in communication devices such as smartphones or toys. Several years ago, the Santa Clara, Calif.-based company began using its AI for face and voice recognition, such as applications from the Jibo personal robot and Motorola and LG mobile devices.
[Read the full article on MarTech Today.]