SEO ranking factors in 2017: what is important and what is not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and achieve results that better fit the researcher's intent.

Because these ranking algorithms are constantly improved and refined, search engine ranking factors are constantly evolving. Factors that may have had a huge impact on search rankings may no longer be of such importance, and new ranking factors (such as mobile usability or HTTPS) may emerge to reflect the technologies and behaviors of search engines. users.

So, what are the most important ranking factors today, in 2017? A panel from SMX East, "SEO Ranking Factors 2017: What's Important and What's Not," sought to answer this question. This panel presented data from large-scale studies by SEMrush and Searchmetrics, as well as case studies and practical tips to adapt your SEO strategies to current realities.

[Read the full article on Search Engine Land.]

About the author

Jessica Thompson is Editor-in-Chief at Marketing Land, Search Engine Land, and MarTech Today. She is passionate about digital media with a keen interest in everything related to internet marketing. Jessica earned her BA in English from Drew University and has since continued to fill a wide variety of roles during her career, including web designer, copywriter, publisher, SEO consultant, online marketing specialist and Marketing Director. Most recently, she worked at Advance Digital where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news sites, including: NJ.com.