As technology advances, search engines can refine their ranking algorithms to better determine relevance and achieve results that better fit the researcher's intent.
Because these ranking algorithms are constantly improved and refined, search engine ranking factors are constantly evolving. Factors that may have had a huge impact on search rankings may no longer be of such importance, and new ranking factors (such as mobile usability or HTTPS) may emerge to reflect the technologies and behaviors of search engines. users.
So, what are the most important ranking factors today, in 2017? A panel from SMX East, "SEO Ranking Factors 2017: What's Important and What's Not," sought to answer this question. This panel presented data from large-scale studies by SEMrush and Searchmetrics, as well as case studies and practical tips to adapt your SEO strategies to current realities.
[Read the full article on Search Engine Land.]