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Shopify vs. Amazon: What's Better For Your Ecommerce Business?

If you are considering selling products online, you will need to choose the right platform for your online store. Amazon and Shopify are two great platforms for starting an ecommerce business, but there are big differences between the two, you will have to sort.


Merchant against Amazon.

Fiverr has just completed an analysis of both platforms. Small Business Trends has been talking with Whit Walker, category manager at Fiverr, and Sam Katzen, the company's public relations director, to learn about the pros and cons of each.

Great players

First of all, Katzen made it clear that the big players in this space do not discard small businesses looking to sell their goods and services online.

"The Fiverr community is found in two places: selling services in the Amazon market or building its own experience via a platform like Shopify," he added, adding that Industry is 354 billion dollars. being "democratized", services and opportunities have never been so accessible.

Time and cash

Small businesses do not always have the time and money to have a presence in both places. It's there that Whit Walker takes the lead to talk about each other's strengths.

"It all boils down to what's important to your business," he says.

For example, a brand-centric and market-driven company could favor Shopify. Walker says that this platform allows more control over design and fulfillment – two of the critical factors for reputation.

Creative Marketing Ideas

Suppose your company offers creative marketing ideas in cans (landing pages, social media campaigns, etc.) and wants to use them to drive traffic. This is the best choice. In short, Shopify is the way to go if you are looking to manage fulfillment and be practical.

Keep in mind that you need to create your Shopify site and work on it. This means that you will have to engage in other services such as social media marketing, copywriting and website development.


"With Shopify, you share more of the appearance and experience of the e-commerce experience," Walker explains.

There are some other features of interest.

  • Small businesses can customize the HTML code and CSS code of their store to make the website look like what you want.
  • Shopify comes with a blogging platform and SEO capabilities.
  • Shopify has a large network with which she works, including Facebook and Houzz.

Amazon should be the choice for small businesses that want to focus on product sourcing, get traffic and monetize before advertising. You can cut a bigger band here. Amazon has the largest number of buyers on the planet according to Katzen. But there are some things you will give up .

Side by side

For example, your small business will compete side by side with similar products and you will need to build your business using their platform – not yours.

Taking advantage of Amazon's massive traffic is one way to get there fast, but you may have to face limited brand recognition and compete in a cramped space where it There are many similar products.

Walker summarizes the differences between choices with an appropriate metaphor.

"Amazon is like going to a department store where your brand is less important," he says. "Shopify, it's like having a cool corner shop."

Always Amazon is a good choice for easy-to-understand, easy-to-use and user-friendly products like clothes, furniture and books.

Which platform will you use?

Image: Small Business Trends