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Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics.
And this is not surprising – content marketing has incredible potential for those who can master the craft. According to CMI's Benchmarks, Budgets and Trends report for B2B Content Marketing for North America, the most effective content marketers allocate 42% of their total marketing budget to content.
Companies are spending more and more on content, but only 30% of them say their organization is effective in content marketing. Incredibly, 55% do not even know what the effectiveness of content marketing would look like.
Where is the disconnect?
For starters, the simple thought of content marketing can be overwhelming, especially for small and medium-sized businesses and brands. Developing a strategy is the key, but many miss this critical first step and head off first in content creation, just to say that they create something .
This is not viable. You can not use your resources to create different types of content without having systems to measure its effectiveness and adjust to a better return on marketing investment during your campaigns.
It's important to determine what type of content or types of content are worth your time, effort, and resources. Which content resonates best with users? What are the best for each step of your funnel? What types of content not only generate the most leads, but also the best quality for your business?
This impressive and comprehensive infographic explores 11 types of popular content, with an analysis of each that includes:
- What is it
- The advantages of doing it
- "Sweet spots" – where this type of content works best
- How much does outsourcing cost
- How difficult it is to start and maintain
- Tips to help you master this type of content
Selection of the Right Types of Marketing Content
If you're struggling to meet your content obligations and you're not sure that the different parts of your content marketing strategy really work together, check it and keep it within reach of hand. The key to the best return on investment for content marketing is to focus your efforts where they have the greatest impact.
Check it out:
Reissued with permission. Original here.
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