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Siri, Safari and Google Search: What does this mean for marketers?

Apple recently made significant changes to Siri and Safari, which could have serious consequences for digital marketers.

First, Apple has announced that the results of its digital assistant powered by AI, Siri, will now be provided by Google rather than by Bing. This interesting development encompasses two of the most important areas of modern search marketing: voice search and mobile. As such, SEOs will be keenly interested in how this might affect their strategies and relationships.

The launch of the latest version of Apple's Safari browser has also brought controversial updates that could have a significant impact on the digital media industry. By introducing new stringent measures that will prevent third-party cookies from tracking Safari users for more than 24 hours, Apple has made a clear statement about the importance of consumer privacy.

[Read the full article on Search Engine Land.]

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