This year was difficult for Sphero. The Colorado robotics toy startup began the year with dozens of layoffs, resulting in lukewarm interest for its Disney consumer product line.
Here's a little good news, though. The company has raised an additional $ 12 million, bringing its total to about $ 119 million, according to Crunchbase. The last round will help to shape the BB-8 maker into an education company first.
"The recent funding round has raised $ 12 million, and we expect a total of $ 20 million at the time of closing," Sphero said in a statement. forwarded to TechCrunch. The funds will come from existing investors and new investors and will be used for working capital as we embark on a broader strategy focused on the intersection of gaming and learning. "
This is a tricky game, given the overcrowding of the world of coding toys, but Sphero has long built its game in space, alongside its more consumer-oriented offerings.
After the success of his game The Awakens Force BB-8, the company quadrupled its involvement with the Disney's thriller by launching high-tech toys based on Spider-Man and Lightning McQueen of Cars.
"[Education] is something we can actually own," I said the company after the layoffs were revealed. "Where we do well, these are experiences that we can own 100% from their creation until they are put on the market."